Screen Printing - February/March 2020 - 4

EDITORIAL INSIGHTS

screenweb.com

LEAN IN

W

hen we last met, here in Editorial Insights, I wrote about my
love for planning. Knowing what I'm doing today, tomorrow, and the
next allows me to be my best self. My full calendar sparks joy.
When my fiancé and I decided to move out West in September
2018, I got right into planning mode. Flights were booked,
meetings with property managers were made, and bags were
packed. We left beds, kitchen appliances, and that one missing sock
in our four-bedroom home in Louisville, Kentucky, and moved into
a fully furnished studio apartment in San Francisco.
My fear of the unknown was softened due to my busy schedule
and the joy of checking things off my to-do list, but the concern was
still there. Will this work? Will I be too homesick? How do you make
friends as an adult?
A little over a year later - after exploring all the city has to
offer; hosting countless tours of the Golden Gate Bridge and wine
country; and making lifelong pals - we're asking ourselves a new
set of questions: Is the tech world really just burnout culture?
Probably. Is SF sustainable? Barely. Can we even raise a family
when the cheapest home is a studio for a million bucks? Absolutely
not. So, where do we go and what do we do now?
Our feature story (see pg. 18) highlighting Max Hellmann and
Alex Meiners, founders of the LA-based screen printing business
Family Industries, hits fear of the unknown right on the head. The
two lost their jobs within a week. Talk about "what's next?" But,
instead of leaning into distress, they leaned into what they knew:
screen printing. More than a decade later, they have a booming
shop that has completed 3500-plus live screen printing events for
major corporations around the world.
While I'm not sure how long we'll be in the City by the Bay, just
like Max and Alex I've learned if you lean into
the unknown, you never know where it will
take you.

EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Alex Marcheschi
Associate Editor
alex.marcheschi@stmediagroup.com
Kelly Farrar
Art Director
kelly.farrar@stmediagroup.com

SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, Eastern Canada
lou.arneberg@stmediagroup.com
800-654-5169
Jim Karwowski
Senior Market Strategist
West and South US, Western Canada,
Europe, Asia
jim.karwowski@stmediagroup.com
630-474-4038
Vernita Johnson
Directory and Classified/Account Executive
vernita.johnson@stmediagroup.com
513-263-9313
Kristen Gaddis
Production Coordinator
kristen.gaddis@stmediagroup.com
Murray Kasmenn
President
murray.kasmenn@stmediagroup.com
Christine Baloga
VP Marketing Operations and Customer
Acquisitions
Michael Pence
Director of Technology
Kelly Cotes
Marketing Manager
kelly.cotes@stmediagroup.com

ADRIENNE PALMER
Editor-in-Chief
@Adrienne_Screen

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Screen Printing - February/March 2020

Table of Contents for the Digital Edition of Screen Printing - February/March 2020

Contents
Screen Printing - February/March 2020 - Cover1
Screen Printing - February/March 2020 - Cover2
Screen Printing - February/March 2020 - 1
Screen Printing - February/March 2020 - Contents
Screen Printing - February/March 2020 - 3
Screen Printing - February/March 2020 - 4
Screen Printing - February/March 2020 - 5
Screen Printing - February/March 2020 - 6
Screen Printing - February/March 2020 - 7
Screen Printing - February/March 2020 - 8
Screen Printing - February/March 2020 - 9
Screen Printing - February/March 2020 - 10
Screen Printing - February/March 2020 - 11
Screen Printing - February/March 2020 - 12
Screen Printing - February/March 2020 - 13
Screen Printing - February/March 2020 - 14
Screen Printing - February/March 2020 - 15
Screen Printing - February/March 2020 - 16
Screen Printing - February/March 2020 - 17
Screen Printing - February/March 2020 - 18
Screen Printing - February/March 2020 - 19
Screen Printing - February/March 2020 - 20
Screen Printing - February/March 2020 - 21
Screen Printing - February/March 2020 - 22
Screen Printing - February/March 2020 - 23
Screen Printing - February/March 2020 - 24
Screen Printing - February/March 2020 - Cover3
Screen Printing - February/March 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com