Screen Printing - April/May 2020 - 2

contents

APRIL + MAY 2020 | VOLUME 111 | NUMBER 2

14

10
THE MARSHALL PLAN
08 Differences Matter
Marshall Atkinson
What really separates your shop from the competition? Atkinson
recommends you ask your employees and customers what your
company does best to form a focused marketing campaign.

10 Printing With Little or No Feel
Thomas Trimingham
How can you maximize the look of your print and still maintain peak
comfort? Trimingham explains the ins and outs of discharge, waterbased, and soft hand plastisol printing for the softest print.
14 Something Special

16
DEPARTMENTS
04 Editorial Insights
06 New Products
13 Distributor/Dealer Directory
19 Ad Index
19 Classifieds

ABOUT THE COVER
Soft T-Shirts are all the rage, but
how can you avoid the pitfalls
of producing them? Thomas
Trimingham gives you the blueprint.

Tiffany Rader-Spitzer
Are you making the most of your prints? Rader-Spitzer shares how to
optimize your output with special effects.

16 Sustainability in the Screen Printing World? It's Complicated
Steve Kahane
When it comes to sustainability claims in the fashion industry, there's
more to it than meets the eye. Kahane delves into the truth behind
"environmentally friendly" ink claims.

SHOP TALK
20 Come Together
Andy MacDougall
MacDougall checks in with his screen printing contacts from
around the world to gain their perspectives on COVID-19. From
Spain to Connecticut, how are people within the industry handling
the pandemic?

02

SCREENPRINTING | APRIL + MAY 2020

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Screen Printing - April/May 2020

Table of Contents for the Digital Edition of Screen Printing - April/May 2020

Contents
Screen Printing - April/May 2020 - Intro
Screen Printing - April/May 2020 - Cover1
Screen Printing - April/May 2020 - Cover2
Screen Printing - April/May 2020 - 1
Screen Printing - April/May 2020 - Contents
Screen Printing - April/May 2020 - 3
Screen Printing - April/May 2020 - 4
Screen Printing - April/May 2020 - 5
Screen Printing - April/May 2020 - 6
Screen Printing - April/May 2020 - 7
Screen Printing - April/May 2020 - 8
Screen Printing - April/May 2020 - 9
Screen Printing - April/May 2020 - 10
Screen Printing - April/May 2020 - 11
Screen Printing - April/May 2020 - 12
Screen Printing - April/May 2020 - 13
Screen Printing - April/May 2020 - 14
Screen Printing - April/May 2020 - 15
Screen Printing - April/May 2020 - 16
Screen Printing - April/May 2020 - 17
Screen Printing - April/May 2020 - 18
Screen Printing - April/May 2020 - 19
Screen Printing - April/May 2020 - 20
Screen Printing - April/May 2020 - Cover3
Screen Printing - April/May 2020 - Cover4
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