Screen Printing - June/July 2020 - 11
What are the benefits to this
management method?
Less wasted inventory. Less startup cost
for a new ecommerce venture. Less hassle for samples. Design and start selling
instantly. So many can start, but I would
say it is very difficult to master. One day
we'll master it, but until then we're doing
our best to improve daily.
Any tips for a screen printer looking to
add this to their offerings?
The biggest tip I would give a screen
printer would be to not shy away from the
idea of printing less units and on-demand
printing. I truly feel that one-off customers
or drop ship models are the future. Screen
printing will exist forever, but don't discount the power of the on-demand model.
HOW TO USE
SOCIAL MEDIA
TO PROMOTE
YOUR BUSINESS
Q&A WITH ADRIENNE PALMER, EDITOR-IN-CHIEF, AND TANIA AGUIRRE,
CHIEF BRAND OFFICER, OMNIPRINT INTERNATIONAL, FROM THE WOMEN
IN PRINT PANEL OF THE CREATORS BOARDROOM DIGITAL CONFERENCE.
TANIA AGUIRRE You are an expert in
the media industry, and we are unquestionably moving to an online era, for that
reason, what social media platforms are
the most in-demand for promoting a
screen printing business?
efforts on that specific channel, and then
repost on the other platforms. From our
experience at Screen Printing, Instagram
and Facebook are the most popular tools.
TA Right now it is important to be in
front of your customer on social media.
What are some actionable tips that people can do today?
ADRIENNE PALMER It really depends
on who your clients are and what platforms they are using. I suggest having
presence on all platforms (Instagram,
AP Absolutely. The majority of your cusLinkedIn, Facebook, YouTube, and Twittomers are on their phones and computter) and then seeing what gains the most ers now more than ever. This is a time to
interaction. You can then focus your main be honest with them and show them who
JUNE + JULY 2020 | SCREENPRINTING
11
Screen Printing - June/July 2020
Table of Contents for the Digital Edition of Screen Printing - June/July 2020
Contents
Screen Printing - June/July 2020 - Intro
Screen Printing - June/July 2020 - Cover1
Screen Printing - June/July 2020 - Cover2
Screen Printing - June/July 2020 - 1
Screen Printing - June/July 2020 - Contents
Screen Printing - June/July 2020 - 3
Screen Printing - June/July 2020 - 4
Screen Printing - June/July 2020 - 5
Screen Printing - June/July 2020 - 6
Screen Printing - June/July 2020 - 7
Screen Printing - June/July 2020 - 8
Screen Printing - June/July 2020 - 9
Screen Printing - June/July 2020 - 10
Screen Printing - June/July 2020 - 11
Screen Printing - June/July 2020 - 12
Screen Printing - June/July 2020 - 13
Screen Printing - June/July 2020 - 14
Screen Printing - June/July 2020 - 15
Screen Printing - June/July 2020 - 16
Screen Printing - June/July 2020 - 17
Screen Printing - June/July 2020 - 18
Screen Printing - June/July 2020 - 19
Screen Printing - June/July 2020 - 20
Screen Printing - June/July 2020 - 21
Screen Printing - June/July 2020 - 22
Screen Printing - June/July 2020 - 23
Screen Printing - June/July 2020 - 24
Screen Printing - June/July 2020 - 25
Screen Printing - June/July 2020 - 26
Screen Printing - June/July 2020 - 27
Screen Printing - June/July 2020 - 28
Screen Printing - June/July 2020 - 29
Screen Printing - June/July 2020 - 30
Screen Printing - June/July 2020 - 31
Screen Printing - June/July 2020 - 32
Screen Printing - June/July 2020 - 33
Screen Printing - June/July 2020 - 34
Screen Printing - June/July 2020 - 35
Screen Printing - June/July 2020 - 36
Screen Printing - June/July 2020 - 37
Screen Printing - June/July 2020 - 38
Screen Printing - June/July 2020 - 39
Screen Printing - June/July 2020 - 40
Screen Printing - June/July 2020 - 41
Screen Printing - June/July 2020 - Cover3
Screen Printing - June/July 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com