Screen Printing - August/September 2020 - 18

the marshall plan

THE NEED
FOR SPEED
HOW TO DEVELOP A FASTER
APPROACH TO PRODUCTION.
By Marshall Atkinson

AS COMPANIES WORK through the
process of developing the "next normal"
due to the global pandemic, a few things
have surfaced. Businesses are getting
more work accomplished with less
people, sales have dropped, and shops
have retooled the way they work. I'm
sure this hits home.
But what has simultaneously
emerged is the pressure placed on
apparel decorators to get orders out
the door. Sales are coming back,
which is great, but it seems like many
customers are more impatient than
ever. Either they aren't planning,
funding has suddenly appeared, or a
project was just greenlit. Whatever the
reason, they need the products now.
To compound the problem for many
decorators, getting inventory or supplies
shipped has been a headache as there
is a disruption with our industry freight
carriers. It's not uncommon for a
shipment to be days late, which only
exacerbates the need for speed.
18

SCREENPRINTING | AUGUST + SEPTEMBER 2020

RETHINKING WORK
It may sound obvious, but in order to
accelerate production in your shop
you may need to change the way work
gets handled. Your first step should
be to focus on the type of work that
you're accepting.
Let's unpack that. This starts with
clarity of purpose. What types of
orders are you working hard to take?
Not all sales are good sales. Some jobs
are more profitable than others. If you
want to increase work in your business,
start by eliminating the less profitable
and "busy" work from the mainstream.
This could mean raising your quantity
minimums, prices, or even simplifying
the choices you offer your customers.
Do some research into the orders you've
been taking over the last several years.
You'll find a lot of turkeys in that bunch.
Before we talk about how to push
things out faster in production, start
by culling the herd of orders with jobs
that don't fit from a profit perspective.



Screen Printing - August/September 2020

Table of Contents for the Digital Edition of Screen Printing - August/September 2020

Contents
Screen Printing - August/September 2020 - Intro
Screen Printing - August/September 2020 - Cover1
Screen Printing - August/September 2020 - Cover2
Screen Printing - August/September 2020 - 1
Screen Printing - August/September 2020 - Contents
Screen Printing - August/September 2020 - 3
Screen Printing - August/September 2020 - 4
Screen Printing - August/September 2020 - 5
Screen Printing - August/September 2020 - 6
Screen Printing - August/September 2020 - 7
Screen Printing - August/September 2020 - 8
Screen Printing - August/September 2020 - 9
Screen Printing - August/September 2020 - 10
Screen Printing - August/September 2020 - 11
Screen Printing - August/September 2020 - 12
Screen Printing - August/September 2020 - 13
Screen Printing - August/September 2020 - 14
Screen Printing - August/September 2020 - 15
Screen Printing - August/September 2020 - 16
Screen Printing - August/September 2020 - 17
Screen Printing - August/September 2020 - 18
Screen Printing - August/September 2020 - 19
Screen Printing - August/September 2020 - 20
Screen Printing - August/September 2020 - 21
Screen Printing - August/September 2020 - 22
Screen Printing - August/September 2020 - 23
Screen Printing - August/September 2020 - 24
Screen Printing - August/September 2020 - 25
Screen Printing - August/September 2020 - 26
Screen Printing - August/September 2020 - 27
Screen Printing - August/September 2020 - 28
Screen Printing - August/September 2020 - 29
Screen Printing - August/September 2020 - 30
Screen Printing - August/September 2020 - 31
Screen Printing - August/September 2020 - 32
Screen Printing - August/September 2020 - 33
Screen Printing - August/September 2020 - 34
Screen Printing - August/September 2020 - 35
Screen Printing - August/September 2020 - 36
Screen Printing - August/September 2020 - 37
Screen Printing - August/September 2020 - 38
Screen Printing - August/September 2020 - 39
Screen Printing - August/September 2020 - 40
Screen Printing - August/September 2020 - 41
Screen Printing - August/September 2020 - 42
Screen Printing - August/September 2020 - 43
Screen Printing - August/September 2020 - 44
Screen Printing - August/September 2020 - 45
Screen Printing - August/September 2020 - Cover3
Screen Printing - August/September 2020 - Cover4
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