Screen Printing - August/September 2020 - 2

contents

AUGUST + SEPTEMBER 2020 | VOLUME 111 | NUMBER 4

30
THE MARSHALL PLAN
18 The Need for Speed
Marshall Atkinson
Do you want to develop a faster approach to production? Shops have
retooled the way they work during the pandemic; sales may have
dropped and they're getting more work accomplished with less
people. Atkinson explains why it's time to rethink the way you work.

FEATURES
24 Transfer Student
Ali Banholzer
The myths behind screen print transfers deter a lot of shops from
reaching their full potential. Banholzer explains the benefits of
transfers while providing a blueprint to success involving everything
from timers to pizza boxes.
30

Shine Bright
Kieth Stevens
Specialty ink orders are on the rise as businesses start to reopen.
Reflective and foil inks have become popular, but all things shiny are
catching decorators' attention. Stevens explains why you should pay
attention to this trend.

DEPARTMENTS
04 Editorial Insights
06 Pressing Issues
14 New Products
43 Distributor/Dealer Directory
44 Ad Index
44 Classifieds

ABOUT THE COVER
Jeremy Picker and Danny
Gruninger design and print
a shirt for the Mile High City
with puff and crackle ink.

Concept to Print
Jeremy Picker
Offering custom designs to your clients can seem like a daunting
task, but if done correctly it can rejuvenate your business and create
a great revenue stream. Picker details the different phases of design
and offers solutions to common obstacles.

SHOP TALK
46 The Controllables
Andy MacDougall
A screen printer's to-do list is vast. MacDougall details an especially
extraordinary weekend comprised of voting for multiple industry
awards, assessing his own business, and making time for some
playoff hockey.

SCREENPRINTING | AUGUST + SEPTEMBER 2020

ONLINE COMMUNITIES

SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International
Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317.
No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified
individuals in the U.S.A.: $50 USD. Annual rate for subscriptions in Canada: $85 USD (includes GST
& postage); all other countries: $111 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright
2020, by ST Media Group International Inc. All rights reserved. The contents of this publication may
not be reproduced in whole or in part without the consent of the publisher. The publisher is not
responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and
at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 3060,
Northbrook, IL 60065-3060. Change of address: Send old address label along with new address to
Screen Printing, P.O. Box 3060, Northbrook, IL 60065-3060. For all subscription services, back issues,
and single-copy sales, contact: SP@omeda.com, Fax: (847) 763-9030, Phone: (877) 494-0727, New
Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew.

http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Screen Printing - August/September 2020

Table of Contents for the Digital Edition of Screen Printing - August/September 2020