Screen Printing - August/September 2020 - 26
FINDING THE NICHE
FOR YOUR SHOP
perature and your pallets
are ready to go. You sling
that shirt on the pallet
Have you ever asked
like the pro you are. Once
yourself, "How am I
around, twice around,
going to compete with
three times around -
Amazon? How can I 'out
okay you have an auto
Amazon, Amazon?'" I
- and you can print wet
need to have an ecomon wet. Print, flash, print,
merce presence, with a
print, print... Nope. Regquality product, that's
istration is slightly off.
reasonably priced (notice
Okay, registration is set,
I didn't say cheap - just
you grab the customer's
reasonable), and I have
shirt, print, flash, print,
to be able to ship not just
print, print, pull the shirt,
fast but LIGHTNING FAST.
through the dryer - done.
If you're printing using
Wait. You just spent 15
traditional silk screen or
minutes minimum seteven DTG, good luck.
ting up a press to print
Let's look at silk
one shirt and you're only
screening a single shirt
charging $15. I think you
to ship to your ecomjust lost money. Oh wait
merce customer. To keep
- you're going to DTG
it simple, let's pretend
that shirt. Do you have
you've printed this dea stash of shirts already
sign in the last week and
pre-treated? Yes? Great -
you saved your screens.
grab the shirt, set up the
The design has three
file, and put it in the macolors in it. You grab your
chine. Five minutes or so
screens; perhaps they're
later, the shirt comes off
already taped up. You
put them on your press
WATCH ALI PRINT A TRANSFER. the printer and you put it
through your dryer. Your
and begin registering the
cost is much higher so you're now chargscreens. I know you have an awesome
ing $20-25 for a basic cotton shirt.
registration system so this is pretty easy.
Now, let's look at the case for transBut let's be honest, you still have to finefers. Same situation: your order comes
tune the registration. Next, you find your
in from your ecommerce store. You grab
ink colors, clean squeegees, and a shirt
the shirt, you walk over to your file systo test on. For the benefit of making this
tem (in our shop it's pizza boxes filed in
fast, let's even say you have your flash
alphabetical order), you grab the transfer
and dryer already set at the correct tem26
SCREENPRINTING | AUGUST + SEPTEMBER 2020
Screen Printing - August/September 2020
Table of Contents for the Digital Edition of Screen Printing - August/September 2020
Contents
Screen Printing - August/September 2020 - Intro
Screen Printing - August/September 2020 - Cover1
Screen Printing - August/September 2020 - Cover2
Screen Printing - August/September 2020 - 1
Screen Printing - August/September 2020 - Contents
Screen Printing - August/September 2020 - 3
Screen Printing - August/September 2020 - 4
Screen Printing - August/September 2020 - 5
Screen Printing - August/September 2020 - 6
Screen Printing - August/September 2020 - 7
Screen Printing - August/September 2020 - 8
Screen Printing - August/September 2020 - 9
Screen Printing - August/September 2020 - 10
Screen Printing - August/September 2020 - 11
Screen Printing - August/September 2020 - 12
Screen Printing - August/September 2020 - 13
Screen Printing - August/September 2020 - 14
Screen Printing - August/September 2020 - 15
Screen Printing - August/September 2020 - 16
Screen Printing - August/September 2020 - 17
Screen Printing - August/September 2020 - 18
Screen Printing - August/September 2020 - 19
Screen Printing - August/September 2020 - 20
Screen Printing - August/September 2020 - 21
Screen Printing - August/September 2020 - 22
Screen Printing - August/September 2020 - 23
Screen Printing - August/September 2020 - 24
Screen Printing - August/September 2020 - 25
Screen Printing - August/September 2020 - 26
Screen Printing - August/September 2020 - 27
Screen Printing - August/September 2020 - 28
Screen Printing - August/September 2020 - 29
Screen Printing - August/September 2020 - 30
Screen Printing - August/September 2020 - 31
Screen Printing - August/September 2020 - 32
Screen Printing - August/September 2020 - 33
Screen Printing - August/September 2020 - 34
Screen Printing - August/September 2020 - 35
Screen Printing - August/September 2020 - 36
Screen Printing - August/September 2020 - 37
Screen Printing - August/September 2020 - 38
Screen Printing - August/September 2020 - 39
Screen Printing - August/September 2020 - 40
Screen Printing - August/September 2020 - 41
Screen Printing - August/September 2020 - 42
Screen Printing - August/September 2020 - 43
Screen Printing - August/September 2020 - 44
Screen Printing - August/September 2020 - 45
Screen Printing - August/September 2020 - Cover3
Screen Printing - August/September 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
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https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
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https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
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https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
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