Screen Printing - August/September 2020 - 38
JEREMY'S MOOD
BOARD.
MOOD BOARD
SKETCH
Knowing Danny would help bring this
to life, my creative chops were ready
to start my favorite part of the custom
journey. Creating a mood board!
If you've watched any of the webcasts I've been on, you know I love
a good mood board. It's my blue print
and vision for a graphic. Because
I've worked with Angelo for almost 10
years, he knows how my brain works
and filters the images I put together
for an apparel-worthy design.
I always start with Pinterest and pull
from the boards I'm constantly adding
for future inspiration. I usually pick
8 to 12 images for a particular idea,
and when we design, we simplify. This is
visually telling a story from your client
to their audience.
Sometimes I will do a chicken scratch
rendering of what I'm thinking to help
with the construction even more. And
yes, it's bad. Almost childlike!
This is when I pass the baton to Angelo.
We always start with a sketch because
it allows us to come up with a variety
of layouts and elements. It's much easier
to redo a sketch than to go straight to
digital and have the client request a
redesign. What a waste of time. I know
sometimes we need to do a handful
of finished graphics to let the client
pick, but I try to go the intentional,
developed-graphic approach rather
than shotgun.
Sometimes we start on pencil and
paper, but with the advancement of
technology we typically use Procreate
on the iPad Pro. The awesome thing
about this is we can record the process
of sketching to use for later marketing
and social media content. Plus, you're
not limited to paper size. You can make
the canvas as big as you want, which
helps when doing logo/brand development and you need a bunch of concepts.
38
SCREENPRINTING | AUGUST + SEPTEMBER 2020
Screen Printing - August/September 2020
Table of Contents for the Digital Edition of Screen Printing - August/September 2020
Contents
Screen Printing - August/September 2020 - Intro
Screen Printing - August/September 2020 - Cover1
Screen Printing - August/September 2020 - Cover2
Screen Printing - August/September 2020 - 1
Screen Printing - August/September 2020 - Contents
Screen Printing - August/September 2020 - 3
Screen Printing - August/September 2020 - 4
Screen Printing - August/September 2020 - 5
Screen Printing - August/September 2020 - 6
Screen Printing - August/September 2020 - 7
Screen Printing - August/September 2020 - 8
Screen Printing - August/September 2020 - 9
Screen Printing - August/September 2020 - 10
Screen Printing - August/September 2020 - 11
Screen Printing - August/September 2020 - 12
Screen Printing - August/September 2020 - 13
Screen Printing - August/September 2020 - 14
Screen Printing - August/September 2020 - 15
Screen Printing - August/September 2020 - 16
Screen Printing - August/September 2020 - 17
Screen Printing - August/September 2020 - 18
Screen Printing - August/September 2020 - 19
Screen Printing - August/September 2020 - 20
Screen Printing - August/September 2020 - 21
Screen Printing - August/September 2020 - 22
Screen Printing - August/September 2020 - 23
Screen Printing - August/September 2020 - 24
Screen Printing - August/September 2020 - 25
Screen Printing - August/September 2020 - 26
Screen Printing - August/September 2020 - 27
Screen Printing - August/September 2020 - 28
Screen Printing - August/September 2020 - 29
Screen Printing - August/September 2020 - 30
Screen Printing - August/September 2020 - 31
Screen Printing - August/September 2020 - 32
Screen Printing - August/September 2020 - 33
Screen Printing - August/September 2020 - 34
Screen Printing - August/September 2020 - 35
Screen Printing - August/September 2020 - 36
Screen Printing - August/September 2020 - 37
Screen Printing - August/September 2020 - 38
Screen Printing - August/September 2020 - 39
Screen Printing - August/September 2020 - 40
Screen Printing - August/September 2020 - 41
Screen Printing - August/September 2020 - 42
Screen Printing - August/September 2020 - 43
Screen Printing - August/September 2020 - 44
Screen Printing - August/September 2020 - 45
Screen Printing - August/September 2020 - Cover3
Screen Printing - August/September 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
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https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
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