Screen Printing - October/November 2020 - 9
A WIN FOR ALL
HOW NETWORKING LED TO
POSITIVE DISRUPTION AT A
BLACK-OWNED BUSINESS.
What happens when a Fortune 500
Company calls in need of a minorityowned business to print 300,000 shirts
in 14 days for the Black Lives Matter
movement in the middle of a pandemic? Just ask Kesney and Dawaud
Muhammad of Big Printing Textile Co.
(bigprintingonline.com) in San Leandro, California. This summer the Black,
family-owned printing and embroidery
business received their largest purchase
order in their 20-year history.
But first, let's go back to February. At
ThreadX, screen printers from around
the globe met in Scottsdale, Arizona, to
discuss business, learn new techniques,
and engage in networking. It was there
Kesney met Ted Pidcock, owner of Chillybears, based in Needham, Massachusetts. A few months later, Ted reached
out to Kesney to let her know his friend
and industry peer, Adam Cohen of Atlas
Embroidery and Screen Printing in Fort
Lauderdale, Florida, was in search of a
Black screen printer for a huge project
for his biggest client. Kesney and her
team decided to connect with the Fortune 500 Company for more information. The Black Lives Matter shirts were
to show the company was standing in
solidarity with the movement. For Kesney, the economic impact and inclusion of their Black-owned business was
something that could take them to the
next level.
The decision to move forward wasn't
easy. Kesney says it was emotionally
and mentally draining. Is this a step in
the right direction for their business? Is
Big Printing just being used as the token Black shop? Is this company simply
checking a box and moving on?
"We contemplated not taking the job.
The PR on this company was so bad,"
says Kesney. "Our customer base is unapologetically Black and we didn't want
to appear as a sellout for this job... This
could ruin our reputation."
Big Printing went back to the Fortune
500 Company and asked not only if this
was a one-time situation, but would they
have the opportunity to submit bids to
projects unrelated to BLM and be added
to their vendor list? "We knew they
needed to satisfy their customers
OCTOBER + NOVEMBER 2020 | SCREENPRINTING
09
http://www.bigprintingonline.com
Screen Printing - October/November 2020
Table of Contents for the Digital Edition of Screen Printing - October/November 2020
Contents
Screen Printing - October/November 2020 - Intro
Screen Printing - October/November 2020 - Cover1
Screen Printing - October/November 2020 - Cover2
Screen Printing - October/November 2020 - 1
Screen Printing - October/November 2020 - Contents
Screen Printing - October/November 2020 - 3
Screen Printing - October/November 2020 - 4
Screen Printing - October/November 2020 - 5
Screen Printing - October/November 2020 - 6
Screen Printing - October/November 2020 - 7
Screen Printing - October/November 2020 - 8
Screen Printing - October/November 2020 - 9
Screen Printing - October/November 2020 - 10
Screen Printing - October/November 2020 - 11
Screen Printing - October/November 2020 - 12
Screen Printing - October/November 2020 - 13
Screen Printing - October/November 2020 - 14
Screen Printing - October/November 2020 - 15
Screen Printing - October/November 2020 - 16
Screen Printing - October/November 2020 - 17
Screen Printing - October/November 2020 - 18
Screen Printing - October/November 2020 - 19
Screen Printing - October/November 2020 - 20
Screen Printing - October/November 2020 - 21
Screen Printing - October/November 2020 - 22
Screen Printing - October/November 2020 - 23
Screen Printing - October/November 2020 - 24
Screen Printing - October/November 2020 - 25
Screen Printing - October/November 2020 - 26
Screen Printing - October/November 2020 - 27
Screen Printing - October/November 2020 - 28
Screen Printing - October/November 2020 - 29
Screen Printing - October/November 2020 - 30
Screen Printing - October/November 2020 - 31
Screen Printing - October/November 2020 - 32
Screen Printing - October/November 2020 - 33
Screen Printing - October/November 2020 - 34
Screen Printing - October/November 2020 - 35
Screen Printing - October/November 2020 - 36
Screen Printing - October/November 2020 - 37
Screen Printing - October/November 2020 - 38
Screen Printing - October/November 2020 - 39
Screen Printing - October/November 2020 - 40
Screen Printing - October/November 2020 - 41
Screen Printing - October/November 2020 - 42
Screen Printing - October/November 2020 - 43
Screen Printing - October/November 2020 - 44
Screen Printing - October/November 2020 - Cover3
Screen Printing - October/November 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sp_20201011
https://www.nxtbook.com/nxtbooks/STMG/sp_20200809
https://www.nxtbook.com/nxtbooks/STMG/sp_20200607
https://www.nxtbook.com/nxtbooks/STMG/sp_20200405
https://www.nxtbook.com/nxtbooks/STMG/sp_20200203
https://www.nxtbook.com/nxtbooks/STMG/sp_20191201
https://www.nxtbook.com/nxtbooks/STMG/sp_20191011
https://www.nxtbook.com/nxtbooks/STMG/sp_20190809
https://www.nxtbook.com/nxtbooks/STMG/sp_20190607
https://www.nxtbook.com/nxtbooks/STMG/sp_20190405
https://www.nxtbook.com/nxtbooks/STMG/sp_20190203
https://www.nxtbook.com/nxtbooks/STMG/sp_20181201
https://www.nxtbook.com/nxtbooks/STMG/sp_20181011
https://www.nxtbook.com/nxtbooks/STMG/sp_20180809
https://www.nxtbook.com/nxtbooks/STMG/sp_20180607
https://www.nxtbook.com/nxtbooks/STMG/sp_20180405
https://www.nxtbook.com/nxtbooks/STMG/sp_20180203
https://www.nxtbook.com/nxtbooks/STMG/sp_201712201801
https://www.nxtbook.com/nxtbooks/STMG/sp_20171011
https://www.nxtbook.com/nxtbooks/STMG/sp_20170809
https://www.nxtbook.com/nxtbooks/STMG/sp_20170607
https://www.nxtbook.com/nxtbooks/STMG/sp_20170405
https://www.nxtbook.com/nxtbooks/STMG/sp_20170203
https://www.nxtbook.com/nxtbooks/STMG/sp_201612201701
https://www.nxtbook.com/nxtbooks/STMG/sp_20161011
https://www.nxtbook.com/nxtbooks/STMG/sp_20160809
https://www.nxtbook.com/nxtbooks/STMG/sp_20160607
https://www.nxtbook.com/nxtbooks/STMG/sp_20160405
https://www.nxtbook.com/nxtbooks/STMG/sp_20160203
https://www.nxtbook.com/nxtbooks/STMG/sp_20161201
https://www.nxtbook.com/nxtbooks/STMG/sp_20151011
https://www.nxtbook.com/nxtbooks/STMG/sp_20150809
https://www.nxtbook.com/nxtbooks/STMG/sp_20150607
https://www.nxtbook.com/nxtbooks/STMG/sp_20150405
https://www.nxtbook.com/nxtbooks/STMG/sp_20150203
https://www.nxtbook.com/nxtbooks/STMG/sp_20151201
https://www.nxtbook.com/nxtbooks/STMG/sp_20141011
https://www.nxtbook.com/nxtbooks/STMG/sp_20140809
https://www.nxtbook.com/nxtbooks/STMG/sp_20140607
https://www.nxtbook.com/nxtbooks/STMG/sp_20140405
https://www.nxtbook.com/nxtbooks/STMG/sp_20140203
https://www.nxtbook.com/nxtbooks/STMG/sp_20141201
https://www.nxtbook.com/nxtbooks/STMG/sp_20131011
https://www.nxtbook.com/nxtbooks/STMG/sp_20130809
https://www.nxtbook.com/nxtbooks/STMG/sp_20130607
https://www.nxtbook.com/nxtbooks/STMG/sp_20130405
https://www.nxtbook.com/nxtbooks/STMG/sp_20130203
https://www.nxtbook.com/nxtbooks/STMG/sp_20131201
https://www.nxtbook.com/nxtbooks/STMG/sp_20121011
https://www.nxtbook.com/nxtbooks/STMG/sp_20120809
https://www.nxtbook.com/nxtbooks/STMG/sp_20120607
https://www.nxtbookmedia.com