VMSD - May 2011 - (Page 8)

TG THE GOODS Edited by Anne DiNardo CO U R T ES Y O F WAL MAR T, B EN TO N V I L L E, A R K . Small-Box Retailing For two decades, Walmart and Target battled over who could build the largest superstore. Now, those mass-merchandising giants have pivoted 180 degrees to concentrate on smaller stores. Last fall, Target Corp. (Minneapolis) announced plans to build 60,000-100,000square-foot stores, called CityTarget. The concept has its own logo (shown on left) and will debut in 10 U.S. cities, starting in Seattle this year. Another is planned for downtown Chicago, in the historic Louis Sullivan-designed Carson Pirie Scott building on South State Street. Walmart Stores Inc. (Bentonville, Ark.) is thinking even smaller, announcing it will add hundreds of 15,000-square-foot Walmart Express stores. That’s much more than the 30 to 40 it had earlier announced. “Retailers are simply running out of available space,” says Lee Peterson, executive vp, creative services, for WD Partners (Colum8 MAY 2011 | vmsd.com bus, Ohio), which has worked with Walmart, Best Buy (Richfield, Minn.) and other big-box retailers. “Opportunities to build a couple hundred new 200,000-square-foot stores are diminishing. But there’s a ton of smaller space out there, much of it abandoned by retailers who’ve closed stores or gone out of business.” Some of that is in urban locations, a new market for these mass-merchandisers. “Based on extensive research, we know that our brand and merchandising content appeals to the urban demographic,” says Sarah VanNevel of Target’s communications department. “I think this is recognition of an entirely untapped market for mass merchandisers,” says Michael Parshall, an associate at Mulvanny G2 Architecture (Portland, Ore.), which has worked with Target. “But it also raises some challenges. These are mostly existing buildings, meaning the retailers will have to squeeze their formats into the available space. For example, most urban spaces are on several floors, not the most comfortable footprint for Target or Walmart.” “It’s a challenge,” says Peterson. “But it’s forcing retailers to think about all kinds of new formats for their brands.” —Steve Kaufman http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - May 2011

VMSD - May 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Nature’s Calling
Guess Again
A Study in Contrasts
Signs of Change
Sharper Image
Showroom
Ad Index
Checking Out

VMSD - May 2011

VMSD - May 2011 - (Page Intro)
VMSD - May 2011 - VMSD - May 2011 (Page Cover1)
VMSD - May 2011 - VMSD - May 2011 (Page Cover2)
VMSD - May 2011 - VMSD - May 2011 (Page 1)
VMSD - May 2011 - Contents (Page 2)
VMSD - May 2011 - Contents (Page 3)
VMSD - May 2011 - From the Editor (Page 4)
VMSD - May 2011 - From the Editor (Page 5)
VMSD - May 2011 - VMSD Editorial Advisory Board (Page 6)
VMSD - May 2011 - VMSD Editorial Advisory Board (Page 7)
VMSD - May 2011 - The Goods (Page 8)
VMSD - May 2011 - The Goods (Page 9)
VMSD - May 2011 - The Goods (Page 10)
VMSD - May 2011 - The Goods (Page 11)
VMSD - May 2011 - The Goods (Page 12)
VMSD - May 2011 - The Goods (Page 13)
VMSD - May 2011 - The Goods (Page 14)
VMSD - May 2011 - The Goods (Page 15)
VMSD - May 2011 - Nature’s Calling (Page 16)
VMSD - May 2011 - Nature’s Calling (Page 17)
VMSD - May 2011 - Nature’s Calling (Page 18)
VMSD - May 2011 - Nature’s Calling (Page 19)
VMSD - May 2011 - Guess Again (Page 20)
VMSD - May 2011 - Guess Again (Page 21)
VMSD - May 2011 - Guess Again (Page 22)
VMSD - May 2011 - Guess Again (Page 23)
VMSD - May 2011 - Guess Again (Page 24)
VMSD - May 2011 - Guess Again (Page 25)
VMSD - May 2011 - A Study in Contrasts (Page 26)
VMSD - May 2011 - A Study in Contrasts (Page 27)
VMSD - May 2011 - A Study in Contrasts (Page 28)
VMSD - May 2011 - A Study in Contrasts (Page 29)
VMSD - May 2011 - A Study in Contrasts (Page 30)
VMSD - May 2011 - A Study in Contrasts (Page 31)
VMSD - May 2011 - Signs of Change (Page 32)
VMSD - May 2011 - Signs of Change (Page 33)
VMSD - May 2011 - Signs of Change (Page 34)
VMSD - May 2011 - Signs of Change (Page 35)
VMSD - May 2011 - Sharper Image (Page 36)
VMSD - May 2011 - Sharper Image (Page 37)
VMSD - May 2011 - Sharper Image (Page 38)
VMSD - May 2011 - Sharper Image (Page 39)
VMSD - May 2011 - Sharper Image (Page 40)
VMSD - May 2011 - Sharper Image (Page 41)
VMSD - May 2011 - Sharper Image (Page 42)
VMSD - May 2011 - Sharper Image (Page 43)
VMSD - May 2011 - Sharper Image (Page 44)
VMSD - May 2011 - Sharper Image (Page 45)
VMSD - May 2011 - Showroom (Page 46)
VMSD - May 2011 - Showroom (Page 47)
VMSD - May 2011 - Showroom (Page 48)
VMSD - May 2011 - Showroom (Page 49)
VMSD - May 2011 - Showroom (Page 50)
VMSD - May 2011 - Showroom (Page 51)
VMSD - May 2011 - Showroom (Page 52)
VMSD - May 2011 - Showroom (Page 53)
VMSD - May 2011 - Ad Index (Page 54)
VMSD - May 2011 - Ad Index (Page 55)
VMSD - May 2011 - Checking Out (Page 56)
VMSD - May 2011 - Checking Out (Page Cover3)
VMSD - May 2011 - Checking Out (Page Cover4)
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202010
https://www.nxtbook.com/nxtbooks/STMG/vmsd_202009
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_20200304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
https://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
https://www.nxtbookmedia.com