VMSD - July 2011 - (Page 42)

VMSD SHOWROOM VS LESS IS MORE Using one or two mannequins as a focal point can help retailers shine the spotlight on their products, says ChadMichael Morrisette, owner of CM Squared Designs in Los Angeles. “Fewer mannequins can create more drama by allowing the viewer to focus on more of your brand message,” says Morrisette. For instance, for a Valentine’s Day window for sportswear designer Jenni Kayne in West Hollywood, Calif., Morrisette used a single female mannequin lounging on the ground with an arrow literally (and metaphorically) going through her heart. “When you have a pose with expression, a lot of times it will tell you what to do,” he says. For inspiration, Morrisette says, look for mannequins with attitude or expressive features, including dramatic heads or active arms. –Whitney Harrod Mannequins Bonami s.a. bonami.be Fashion Queens line features natural proportions and relaxed or active postures. Goldsmith goldsmith-inc.com The abstract Sketch Collection from Window Collections by Goldsmith stands 82 in. tall. Choose from 12 figures. 42 JULY 2011 | vmsd.com http://www.bonami.be http://www.goldsmith-inc.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - July 2011

Vmsd - July 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Slam Dunk
Rise and Shine
Seismic Shift
Japanese Lantern
Showroom
Ad Index
Checking Out

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