VMSD - July 2011 - (Page 8)

TG THE GOODS Edited by Anne DiNardo Apple created less of a store and more of a town square where people can gather, learn, reach out and experience. – Bryan Gailey, vp, They simplified retail to the point where it’s you, the product and someone who can help you. – Lee Peterson, executive vp, creative services, WD Partners retail design director, Arc Worldwide I can’t think of a retail client I’ve worked with in the last 10 years that hasn’t referenced Apple’s reinvention of the customer experience. – Michael Bodziner, principal, Gensler If there isn’t a market, make it! If there isn’t a compelling experience, create it! If no one is listening to the customer, just stop and listen carefully! – Randall Stone, senior partner, Lippincott Happy Birthday, Apple Stores Apple Inc. opened its first store on May 19, 2001. Two days later, Bloomberg Businessweek ran the headline: “Sorry, Steve: Here’s Why Apple Stores Won’t Work.” Well, as we all know, it does work. To commemorate Apple retail’s 10-year anniversary, VMSD talked to some industry experts on how Apple revolutionized store design. — Steve Kaufman Did someone say “less is more”? Must have been Steve Jobs. Apple has mastered complexity simplified. – Stephanie Apple has redefined “easy.” Nothing about shopping there is unpleasant, unattractive or annoying. – Jan Tribbey, vp, store design and construction, Victoria’s Secret Picone, vp, marketing/visual merchandising, IZOD Retail Having built over 200 stores for Apple, including the iconic glass cube, what continually impresses me is Apple’s demand for precision and excellence. – Les Hiscoe, vp, retail group, Shawmut Design & Construction I like the simple design where the product is the star. Apple retail and Apple products are so consistent that I know I will always enjoy the experience, even when I have to wait in line to give them $1000 for the latest tech wonder. – Jack Hruska, executive vp, creative services, Bloomingdale’s They reinvented the simple experience of walking up stairs – I want to see what’s on the next level and I enjoy getting there! – David Milne, vp, architecture and design, Carlson Restaurants 8 JULY 2011 | vmsd.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - July 2011

Vmsd - July 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Slam Dunk
Rise and Shine
Seismic Shift
Japanese Lantern
Showroom
Ad Index
Checking Out

VMSD - July 2011

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