VMSD - September 2011 - (Page 18)
KIDS PLAY
American Eagle mixes fun and creativity into the debut of its 77kids store.
By Whitney Harrod, Assistant Editor
When American Eagle decided to go after its core customer’s younger sibling, it started with an online concept. Then, last year, 77kids made its debut into bricks-and-mortar with its own store environment that’s designed to promote curiosity and creativity among the littlest of consumers. At the Cherry Hill, N.J., location, that means plenty of kid-inspired store elements. The 5400-square-foot space is divided into boys and girls areas, with dressing rooms for each that are designed to resemble club houses. (The boys’ rooms have a “keep out!” sign, while the girls’ have “peace” signs.) A denim canyon of stacked boxes in the center of the
18 SEPTEMBER 2011 | vmsd.com
JAI RO CA M ELO , NE W YORK
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - September 2011
VMSD - September 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Kids Play
Fresh Starts
Two Halves Make a Whole
History Lesson
The New Convenience
Showroom
Showroom
Ad Index
Checking Out
VMSD - September 2011
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