VMSD - September 2011 - (Page 38)

NEIGHBOURS THE NEW CONVENIENCE C-stores are being forced to upgrade and drop the “smokes and Cokes” image as competition moves into their territory. By Steve Kaufman, Editor at Large The big gulp you’re hearing these days is not from a 7-Eleven fountain drink. It’s from the management of 7-Eleven itself – and Wawa, Thorntons, Circle K, Cumberland Farms and all the other major convenience store players around the country. The reason? Walmart is now threatening the convenience store sector with its newest concept, Walmart Express, a 15,000-square-foot blueprint that’s about a tenth of the size of a supercenter and with a primary focus on groceries. The company has publicly said it’s “excited” about this, and that means it will move fast and expand robustly. “We have been hard at work on this format,” Walmart U.S. president and ceo Bill Simon told a Bank of America conference earlier this year. The challenge isn’t coming only from Walmart, though. Target has also announced a smaller footprint in mostly urban locations. Most national supermarket chains are experimenting with smaller formats, as well. And drugstore chains have added freezer cases and specialty food sections that resemble nothing more than a convenience store format, 38 SEPTEMBER 2011 | vmsd.com COU RT ES Y OF CBX , NE W YORK http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - September 2011

VMSD - September 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Kids Play
Fresh Starts
Two Halves Make a Whole
History Lesson
The New Convenience
Showroom
Showroom
Ad Index
Checking Out

VMSD - September 2011

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