VMSD - September 2011 - (Page 48)

VMSD SHOWROOM VS SMART APPLICATIONS More shoppers are eagerly bringing their iPads, tablets and smart phones into the store experience, putting a wealth of information just a screen touch away. In turn, retailers are responding with new technologies and dedicated consumer apps that integrate the web with that in-store experience. This, says Jason Steere, partner at Amsterdam-based design firm Storeage, allows customers to find products either in the store or on the web, even pick out delivery options. For example, Steere points to sportswear retailer Puma AG (Herzogenaurach, Germany) using this technology in some of its European and Asian locations. Called the Creative Factory, customers create their own shoes on tablets, and then compare those designs online or talk with other creators. “In the end, nothing says great customer service more than getting what you want, when you want it and how you want it.” —Whitney Harrod Frank Mayer and Associates Inc. frankmayer.com The all-in-one KEO Connect Charging and Information Kiosk provides a location for charging mobile phones and sharing current events. Features safe lock, video content and touchscreen technology. Potion perchinteractive.com Perch projection system works with any lightcolored table surface to project an interface around products placed on a table. A wall-mountable system displays product photos, text or video. 48 SEPTEMBER 2011 | vmsd.com http://www.frankmayer.com http://www.perchinteractive.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - September 2011

VMSD - September 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Kids Play
Fresh Starts
Two Halves Make a Whole
History Lesson
The New Convenience
Showroom
Showroom
Ad Index
Checking Out

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