VMSD - October 2011 - (Page 20)

Sustainable Momentum As the retail industry keeps moving toward a recovery, is green design following suit? By Anne DiNardo, Editor There’s a buzz in the air again. Design firms are adding staff. Requests for proposals are coming through. Retail epicenters like New York’s Fifth Avenue and Paris’ Avenue des Champs-Élysées are welcoming new flagships. So as the industry moves forward, albeit at a cautious pace, is green design still part of the conversation? To develop a picture of the state of green retailing, we brought together retailers and designers to gather their thoughts on how green retail has changed, what challenges still exist and what the future holds. VMSD: Last year when we took the pulse of the industry, the sentiment was that green design was slow because the whole industry was slow. Now that activity is picking back up, is green design following? Rachel Zsembery: It’s almost as if the conversation concerning green has changed within the last year. We still find retailers that want to go through a holistic approach with LEED certification. But in a lot of cases, it’s more about identifying specific areas where you can make a targeted improvement and then tracking the paybacks for that on an individual basis, which seems a little more manageable. Todd Taylor: In our world, it never slowed. Regardless of whether you’re going forward with new construction or renovating, there are always opportunities to incorporate the principles from a sustainable perspective. We’ve tried to continue to move in that vein as opposed to stopping because the funds aren’t available.

Table of Contents for the Digital Edition of VMSD - October 2011

VMSD - October 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Next Store
Sustainable Momentum
Motion Pictures
Grazing in Their Own Backyards
This Express Goes Uptown and Down
Showroom
Ad Index
Checking Out

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