VMSD - November 2011 - (Page 20)
Sharon Lessard, SuperValu; Alex Gorischek, Microsoft; and Jim Sloss, Macy’s Inc.
The general session on “Designing for Millennials”
A PEAK EXPERIENCE
Instead of leaving their hearts in San Francisco, attendees at this year’s International Retail Design Conference left with inspiration, ideas and connections to help fuel their creative fires. The 11th annual event covered everything from retail archetypes and airport retail to in-store technology, European retail trends and designing for millennial shoppers. We’ve gathered some of the event’s best moments, notable quotes and inspiring takeaways. Also, visit irdconline.com to become an IRDC insider and get access to session handouts, announcements and details on next year’s event, September 5 - 7, 2012, in Chicago.
T H E KE YNOT E S
By VMSD Editorial Staff
Compelling case studies, the best of visual merchandising, and lessons on creating meaningful customer experiences – it was all there (and more) during this year’s IRDC.
needs to create his own pyramid guide to transform the guest experience at his boutique hotels. “You want customers to walk away thinking, ‘These guys get me without me even having to tell them,’ ” he explained. Conley’s inspirational talk encouraged retailers to go beyond just providing a good or service. Discussing Apple’s foray into retail, Conley said the company approached its store environments as the best advertising they could do. “Now, it’s a club house for cool people,” he said. Another retailer that gets it, he said, is Whole Foods Market, with its store environmentsturned-temples for food. “It’s like a religious experience – self-actualized at its best.” The goal, he told attendees, is creating peak moments, or “moments when you feel like you’re in the right place.” It was the first of several moments during IRDC
Kicking off this year’s IRDC, keynote speaker Chip Conley, founder and ceo of Joie de Vivre Hospitality, shared how he was inspired by Maslow’s hierarchy of
Discussing VMSD’s Retailer of the Year, Whole Foods Market, were (l to r) John Beckham, Stone Soup 6; Christine Sturch, Whole Foods; and Christen Soars, Field Paoli
(l to r) Brent Schilling, Miller Zell; Michael Bodziner and Alison Carr of Gensler; and Nancy and Ron Jackson, Architectural Systems Inc., at the IRDC party
20 NOVEMBER 2011 | vmsd.com
RI CH A RD C ADAN , FAI R FI EL D, CO N N .
Table of Contents for the Digital Edition of VMSD - November 2011
VMSD - November 2011
From the Editor
VMSD Editorial Advisory Board
A Peak Experience
21st Century Facelift
New York’s Fifth Dimension
VMSD - November 2011