VMSD - November 2011 - (Page 4)

FE FROM THE EDITOR A Penney for Your Thoughts Will JCPenney’s dynamic duo bring new life to department stores? 11262 Cornell Park Drive Cincinnati, OH 45242 P: 513.421.2050 | F: 513.421.5144 vmsd@stmediagroup.com | VMSD.com When you think of the most successful retailers of the last decade, Target and Apple surely come to mind. JCPenney? Probably not. Well, that may all soon change. In 2011, a year in which our industry has gingerly climbed its way out of a recession and back into “Go!” mode, the department store retailer is sending out shock waves with some surprising executive appointments. First, it was the announcement this summer that the Plano, Texasbased company hired Apple senior vp Ron Johnson as its new ceo (effective November 1). A few months later, we got the news that Michael Francis, Target’s chief merchandising officer, was coming aboard as president. Former Target and Apple masterminds at JCPenney! In the retail world, can you ask for better mojo? Johnson was the driving force behind Apple’s successful foray into retail. Francis’ 25-year career started at Marshall Field’s State Street flagship before taking him to the discount chain where he’s credited with amplifying the retailer’s fun, hip image. Penney’s new executive team has many analysts speculating on its future. Will it be reborn as a hip department store targeting upscale shoppers or will it attempt to become a destination for discount shopping? Publicly, Penney’s Johnson said, “[Francis’] ability to innovate and his deep understanding of the industry will be invaluable as we set out to transform JCPenney into America’s favorite store.” That leaves a lot of room for interpretation. But the buzz words associated with both these men’s careers – fun, hip, experiential, strong brand stories – haven’t applied to JCPenney in a while. My hope is that the new duo gives a shot in the arm to the lagging department store sector. Imagine a reinvented Penney’s setting off a new direction of change throughout the entire retail landscape that takes it from ho-hum to wowza – much like Target and Apple did back in the day. It almost seems too big a wish. And yet, here’s hoping that the Johnson/Francis team put Penney’s – and department stores in general – on the retail map again. EDITORIAL Editor Anne DiNardo anne.dinardo@stmediagroup.com Senior Art Director Kimberly Pegram kim.pegram@stmediagroup.com Assistant Editor Whitney Harrod whitney.harrod@stmediagroup.com Editor at Large Steve Kaufman steve.kaufman@stmediagroup.com New York Editor Eric Feigenbaum European Editor John Ryan, London SALES Publisher U.S. / Canada Murray Kasmenn murray.kasmenn@stmediagroup.com P: 770.578.2577 Business Development Manager International Patricia Iannelli patricia.iannelli@stmediagroup.com Via G. Rossini 16, 21100 Varese, Italy P: +39.0332.240285 C O R P O R AT E President Tedd Swormstedt Design Group Director Kristin D. Zeit Audience Development Director Christine Baloga Production Coordinator Keri Harper Director of Book Division Mark Kissling Reprint Information 800-925-1110, ext. 399 SUBSCRIPTION SERVICES P.O. Box 1060 / Skokie, IL 60076 P: (847) 763-4938 / F: (847) 763-9030 VMSD@halldata.com VMSD welcomes these members to its Editorial Advisory Board: GABRIELLE ROSI Senior Design Coordinator Whole Foods Market VALERIE WAHNA Creative Design Manager Meijer 4 NOVEMBER 2011 | vmsd.com http://www.VMSD.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - November 2011

VMSD - November 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
A Peak Experience
21st Century Facelift
New York’s Fifth Dimension
Looking Sharp
iWant
Preview
Showroom
Showroom
Ad Index
Checking Out

VMSD - November 2011

http://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
http://www.nxtbookMEDIA.com