VMSD - November 2011 - (Page 50)

VMSD SHOWROOM VS THE BIG & BOLD The power of signage and graphics is being relied on more and more to create distinction and differentiation within the retail marketplace. “There are bigger, broader and bolder expressions of brands with graphics than ever before,” says Niki Fitzgerald, vp, managing creative director of graphic design for Cincinnati-based FRCH Design Worldwide. That means using a few bold statements within a space rather than a lot of smaller messages. “It provides more bang for the buck,” says Fitzgerald. Graphics are also taking on new life as images patterned on the floor and onto wall coverings, murals or drapes, all of which can be permanent, seasonal or promotional. “Graphic design is no longer a poster or piece of paper in the space,” she says. “Because the materials we can print on now – wood, metal, carpet – have a more quality feel.” –Whitney Harrod Panel Processing, Inc. panel.com Biodegradable Eco-Finish Sample Boards include a special coating that provides a consistent white surface for high-definition digital printing. Available in multiple substrates, sizes and machining options. DuPont Graphics tyvekretail.dupont.com DuPont Tyvek Vivia High Opacity combines the performance of Dupont Tyvek print media with a proprietary coating. The recyclable material features 100 percent block-out capacity for double-sided printing. Magnuson Group magnusongroup.com Constructed from extruded aluminum with low-glare methycrylate components, the Neo collection is composed of dual-leg T-base stand, L-based flagstyle stand and a modular wall-mounted frame. Optional casters allow units to be moved, then locked into place. 50 NOVEMBER 2011 | vmsd.com http://www.panel.com http://www.panel.com http://www.magnusongroup.com http://tyvekretail.dupont.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - November 2011

VMSD - November 2011
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
A Peak Experience
21st Century Facelift
New York’s Fifth Dimension
Looking Sharp
iWant
Preview
Showroom
Showroom
Ad Index
Checking Out

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