VMSD - March 2012 - (Page 62)

VMSD SHOWROOM VS BALANCING ACT Whether choosing props for windows or a full visual merchandising program, retailers should stick with a mantra of clean and simple, says Tom Beebe, vp, creative services, of New York-based HMX Group. “Props should enhance, not control the window.” Moving beyond shadows and over-propping, the trend Beebe sees is toward classic shapes and using props to add movement that can attract shoppers’ attention. Repetition of elements, such as a collection of old-fashioned light bulbs or natural flowers and branches, can also make a powerful statement. “All props should have a purpose and enhance the environment,” says Beebe. —Whitney Harrod American Christmas Inc. americanxmas.com The Retro C-9 Bulb Encrusted Wreath offers a twist on a holiday classic. Measures 36 in. in diameter and can be customized in any color or shape. Elevations Inc. elevations.com Add a touch of nature with Tea-Tree Wreaths, made with natural leaves. Offered in round or rectangular shapes. Ligne Roset ligne-roset-usa.com Clouds tile concept can be hung from a wall or ceiling and can be arranged in infinite ways to produce a 3-D effect. Available in two fabrics and seven color combinations, in boxes of eight or 24 pieces. 62 MARCH 2012 | vmsd.com http://www.americanxmas.com http://www.elevations.com http://www.ligne-roset-usa.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - March 2012

VMSD - March 2012
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Urban Adventure
Serving Generation Y-Not
Retail Design Firm Resource Guide
Our Time Is Now
Made in the Shade
Showroom
Ad Index
Checking Out

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