VMSD - April 2012 - (Page 50)

VMSD SHOWROOM VS THE FIFTH WALL Retailers are starting to use the space below shoppers’ feet to create a brand connection. “Where else can you get in brand messaging that’s not so obvious?” says Jeff Stompor, director of design, RGLA Solutions Inc. (Schiller Park, Ill.). For instance, RGLA incorporated signature colors and a baseball-stitching pattern on the floor of the new Chicago Sports Depot flagship to help lead customers through the space, while adding to the shop’s baseball theme. Other types of retailers might try natural materials in new faux looks, such as porcelain that looks like wood or cork that’s ground up and formed into tiles. “Play with flooring to help make the environment different than the store down the street,” Stompor says. “It’s the fifth wall in your space.” —Anne DiNardo Armstrong Commercial Flooring armstrong.com Environmentally friendly Striations Biobased Tile is made from recycled limestone and U.S.-grown plant ingredients. The tile offers a linear visual and neutral color palette. LSI Floors lsifloors.com Loose Lay Format vinyl tile and plank patterns now come in a 5-mm format. Applications include areas that join tile, including access flooring and temporary spaces. No adhesives necessary for installation. Storefloors storefloors.com Part of the Jamie Beckwith Collection, Enigma wood flooring comes in 14 patterns and can be combined in multiple finishes for individual floor designs and insets. Options include white oak and walnut. Shown in Crescent pattern. 50 APRIL 2012 | vmsd.com http://www.armstrong.com http://www.lsifloors.com http://www.storefloors.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - April 2012

VMSD - April 2012
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Next Store
Slow Down, Fast Food
Hitting the Hut
Fresh Thinking
Lace Up Your Boots
The Power of the Figure
Showroom
Showroom
Ad Index
Checking Out

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