VMSD - July 2012 - (Page 30)

TIMELESS ELEGANCE Hong Kong’s high-end jewelry scene welcomes a refined, multi-branded boutique. By Robin Donovan, Associate Editor Designing a boutique for a group of high-end retail brands is a bit like raising quintuplets – somehow, you have to set things up so that each one feels special. The Hong Kong office of Brandimage – Desgrippes & Laga, a Schawk Inc. design firm, took on this balancing act to create a 1300-square-foot luxury boutique for Elegant Watch & Jewellery in Hong Kong’s International Financial Centre mall. The retailer carries 13 brands, including Cartier, Piaget, Bulgari and Bovet, and caters to shoppers who expect limited-edition, hand-selected luxury offerings. The store’s design speaks to this demographic with rich, warm colors and materials, including rust-colored upholstery and dark bamboo flooring, accented by clean, white walls and rugs. At the front of the long, narrow space, a subdued, black façade of hairline stainless steel and granite lends a gracefully aged quality. Inside the long, narrow space, Craig Briggs, Brandimage Asia’s managing director, says the boutique’s hallmark is a row of avant-garde, Italian light fixtures, each of which “guides the customers through the brands, deep into the boutique, and 30 JULY 2012 | vmsd.com C H I N G KO N G WO N G , C KV I S I O N , C H AI WAN D I ST R I C T, H ONG KONG http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - July 2012

VMSD - July 2012
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
The Wow Factor
Brewing at Starbucks
Timeless Elegance
In With the New
Showroom - Mannequins
Showroom - Props & Decs
Ad Index
Checking Out

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