Rose Displays Ltd.
Set the stage with the
aluminum AnoLock graphic
holder, which is designed to
withstand direct sunlight in
While logos remain a driving force in store environments, trends are moving
toward secondary graphic palettes as retailers muscle for brand recognition.
Retailers are turning to graphics imitative of their main logo in order to communicate their brand without being repetitive or distracting, says Kraig Kessel, co-founder of Kraido (San Francisco).
“Chase Bank has a secondary graphic pattern that they use (suspended
from the ceiling on the inside of their storefront), which is a derivative of
their ‘lug-nut’ logo. They do a wonderful job repeating that pattern,” Kessel
says. “Companies are starting to understand the importance of their brand
and having it come through in their environment without it being a literal
translation of their logo.” —Carly Hagedon
Increase your promoting power with Digital
Menu Boards, which can be remotely managed
and are highly scalable. Software, hardware and
training included with purchase.
46 FEBRUARY 2013 | vmsd.com
The Acclaim Marketing
Kiosk features graphic
insert panels, which are
fully customizable and
include literature pockets
and side-wing inserts.
Securely contained by two
aluminum uprights with
a tip-resistant base.
Table of Contents for the Digital Edition of VMSD - February 2013