VMSD - February 2013 - (Page 46)

VS VMSD SHOWROOM Rose Displays Ltd. rosedisplays.com Set the stage with the aluminum AnoLock graphic holder, which is designed to withstand direct sunlight in window environments. GET SECONDS While logos remain a driving force in store environments, trends are moving toward secondary graphic palettes as retailers muscle for brand recognition. Retailers are turning to graphics imitative of their main logo in order to communicate their brand without being repetitive or distracting, says Kraig Kessel, co-founder of Kraido (San Francisco). “Chase Bank has a secondary graphic pattern that they use (suspended from the ceiling on the inside of their storefront), which is a derivative of their ‘lug-nut’ logo. They do a wonderful job repeating that pattern,” Kessel says. “Companies are starting to understand the importance of their brand and having it come through in their environment without it being a literal translation of their logo.” —Carly Hagedon AdMart Custom Signage admart.com DSA Phototech lightboxes.com Increase your promoting power with Digital Menu Boards, which can be remotely managed and are highly scalable. Software, hardware and training included with purchase. 46 FEBRUARY 2013 | vmsd.com The Acclaim Marketing Kiosk features graphic insert panels, which are fully customizable and include literature pockets and side-wing inserts. Securely contained by two aluminum uprights with a tip-resistant base. http://www.rosedisplays.com http://www.admart.com http://www.lightboxes.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - February 2013

VMSD - February 2013
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Next Store
The Sole Story
Urban Highlights
Here Comes...Tradition
Alpine Lakes of Soho
Problem/Solution
Showroom
Ad Index
Checking Out

VMSD - February 2013

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