VMSD - March 2013 - (Page 32)

PROENZA SCHOULER, NEW YORK MACY’S, HERALD SQUARE Balance Beam Retailers open up covered windows to welcome natural light into their store environments. By Lauren Mang, Contributing Writer When Macy’s Herald Square unveiled its renovated women’s shoe department, the World’s Largest Shoe Floor – a whopping 65,000 square feet spanning the immense building’s entire second floor – had everyone talking. The Condé Nast set crowed about its inventory of more than 300,000 pairs of shoes. England’s Daily Mail pit the Macy’s square footage against the similarly ample shoe floors at Saks Fifth Avenue and Selfridges – Macy’s won. But size and scads of sky-high heels weren’t the only press-worthy elements of the Macy’s Herald 32 MARCH 2013 | vmsd.com Square shoe department overhaul. For the first time in years, the second-floor windows along the building’s Broadway side were uncovered, allowing natural light to filter into the space. “Opening up those windows,” says Steven Derwoed, vp of store design and merchandising at Macy’s Inc. (Cincinnati), “is like adding another amenity to the store – a vista out onto the city.” For the design team at Macy’s, there are several advantages to bringing natural light into the store environment: It makes shoppers feel good; customers can see the true colors of the merchandise they’re http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - March 2013

VMSD - March 2013
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Sushi Stunner
Jump Start
American Dream
Balance Beam
Pills Plus
Showroom
Ad Index
Checking Out

VMSD - March 2013

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