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D E S I G N D E TA I L
By Carly Hagedon, Assistant Editor
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RED P H OTO GRAP H I C LT D. , LO N D O N
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Call It Spring
London
Concept: The Aldo Group’s latest store brings a
dreamy narrative to its design, incorporating young
love, friendship and discovery.
For more images of Call It Spring, visit vmsd.com
18 APRIL 2013 | vmsd.com
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GOLDEN OPPORTUNITY
Golden Cu-DHP panels in the
3450-square-foot store evoke
a garden, separating the men’s
area (not pictured, to the left)
from the women’s section.
Its hyper-realistic pattern
emulates condensation with
oversized drops of water.
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LED backlit signage depicting
friends in lively, energetic
poses are nods to the brand’s
typical young shoppers, ages
15-21. Those outside the target
demographic that posess a
youthful spirit are encouraged
to explore as well.
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Table of Contents for the Digital Edition of VMSD - April 2013