VMSD - May 2013 - (Page 10)
TG
THE GOODS
Edited by Robin Donovan
SOLARA
HAMBAR
The Elements of Visual
Three very different types of elements went into the
Visual Presentation of the Year awards, sponsored
by VMSD as part of the annual Association for
Retail Environments design competition for 2013.
Wolverine Co. (Rockford, Mich.) displayed salvaged equipment from its original tannery around
its 1800-square-foot pop-up company store on
Elizabeth Street in New York’s NoLIta neighborhood. The store, which was open from September
2012 until February 2013, won A.R.E.’s Grand Prize
for visual merchandising.
Among the elements in play were an old parts
bin used to showcase boots and hats; leather dryers used as table bases and wall hooks; industrial
ceiling fans and carts, file cabinets and a time clock
from the original tannery.
10 MAY 2013 | vmsd.com
Decor sourced from antique dealers and flea
markets includes an authentic working Wolverine
retail sign from the 50s and framed vintage Wolverine
advertising images dating back as far as 1916. Even
the curtains on the dressing room were held up by
metal rings from a leather-stretching apparatus.
Awards of Merit went to Hambar, a restaurant in
Montreal’s Hôtele St-James, which suspended hams
in a brightly lit glass showcase near the entrance;
and to Solara, a shoe store in St-Jean-sur-Richelieu,
Canada, which created a ceiling treatment of more
than 6500 discontinued ladies’ shoes, sandals and
boots in various styles, sizes and seasons to cover its
1120-square-foot ceiling. —Steve Kaufman
For more details, visit vmsd.com
L EEZA ST U D I O , MO N T R EAL ( S O L AR A ) ; Y V ES L EFEBV R E P H OTO G R AP HE R , M ONT R E A L (H A M BA R ); B PM W, NE W YOR K ( WOLV E R I NE )
WOLVERINE
http://www.vmsd.com
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Table of Contents for the Digital Edition of VMSD - May 2013
VMSD - May 2013
Contents
From the Editor
VMSDd Editorial Advisory Board
The Goods
California Couture
Ahead of the Curve
VMSD Designer Dozen 2013
East Meets West
Solving the World’s Problems
Retail Design Firm Resource Guide 2013
Showroom: Furniture
Showroom: Installation Services
Checking Out
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