By Robin Donovan, Managing Editor
Our second annual listing of the best and brightest designers brings
together young professionals whose ideas are shaping their firms and the
industry. From materials specialists to environmental graphics whizzes to
strategic decision-makers, these up-and-coming creatives are names to
watch as they balance the twin demands of quick project deadlines and burgeoning technological options – all while designing everything from fixtures
to floor plans.
And new faces in the industry mean new ideas and fresh perspectives,
from tips for surviving ramped-up deadlines to the importance of maintaining human interaction amidst an explosion of new technology. Despite
stereotypes of a tech-frenzied new generation, many of this year’s Designer
Dozen say they’re carefully balancing tech and other design touches.
“More and more consumers are yearning for meaningful human interaction and tactile, analog experiences to balance the digital frenzy,” says Bri
DeRolph of Fitch, one of this year’s winners. It appears she and the rest of the
awardees are up to the task. Turn the page to meet the 2013 recipients of
the second annual VMSD Designer Dozen Awards.
Table of Contents for the Digital Edition of VMSD - May 2013