VMSD - May 2013 - (Page 44)

A A RO N B ROT H ER S , W EST H O L LYWO O D, C A LI F. SOLVING THE WORLD’S PROBLEMS By Steve Kaufman, Editor at Large The winning projects in this year’s Association of Retail Environments Store Design Awards represented noteworthy innovation, design, creativity and problem-solving. The winning design firms may have had more of a license to innovate, and maybe more budget, too, but they were also asked to make strategic contributions. It represents a changing era for the design firm industry. Still valued for their design abilities and architectural skills, firms must also be conversant with green building, modern technology, international cultures, merchandise and space planning, brand development and support and shopper psychology. “In order to have a conversation with a retail client these days, we can’t only talk about the design, signage and fixtures,” says Michael Bodziner, princi44 MAY 2013 | vmsd.com pal at Gensler (San Francisco), which designed the Hudson Grace and Wilkes Bashford stores in San Francisco. (Both locations won Outstanding Merit awards from A.R.E. in their categories.) “Today, it has to be a holistic conversation about everything that space represents.” Cultural and economic changes in the world are forcing shifts in retail, and consulting firms must adapt, as well. Some of the winning designers tell us that the biggest changes include: CO N S O L IDAT IN G S PAC ES “One overarching business initiative today is retailers being careful about the size of their stores,” says Charles Sparks of Charles Sparks + Co. (Westchester, Ill.), who designed the Neiman Marcus store M ARK A . ST E EL E PHOTOG RAPH Y IN C . , COLU M B US , OH IO ( A A RO N B ROT H ER S ) ; YA S U M ATS U MOTO PH OTO GRA PH Y, TOKYO ( RA LPH LAU REN ) Award-winning design firms talk about today’s special challenges. http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - May 2013

VMSD - May 2013
Contents
From the Editor
VMSDd Editorial Advisory Board
The Goods
California Couture
Ahead of the Curve
VMSD Designer Dozen 2013
East Meets West
Solving the World’s Problems
Retail Design Firm Resource Guide 2013
Showroom: Furniture
Showroom: Installation Services
Checking Out

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