VMSD - June 2013 - (Page 4)
FROM THE EDITOR
11262 Cornell Park Drive
Cincinnati, OH 45242
P: 513.421.2050 / F: 513.421.5144
firstname.lastname@example.org / VMSD.com
Retail’s past informs a shopper’s present.
It’s good to be back. In the world of design, that is.
As the new editor of VMSD, I’m over the moon with anticipation as
I begin shepherding this storied title. At a time when whiplash-inducing
social, economic and cultural changes demand nimbleness and innovation
from the store design and merchandising industry, it’s an exciting (and, I’ll
admit, a bit daunting) mission.
I may be new to retail but my background in hospitality design should
serve me well in covering your equally vibrant and engaged community. As
you know, there’s an increasingly strong overlap of the two sectors (as demonstrated by the Ginger Bay Salon and Spa’s redesign, featured on page 36).
Actually, retail and design are in my blood. As a young girl, I spent
hours propped behind the counter of my grandfather’s dim and dusty
hardware store, scribbling on paint sample cards while he genially traded
neighborhood gossip with his loyal customers over boxes of nuts and bolts.
On the design side, I’m a descendant of two architects, and take pride
in promoting their legacies, which include Baltimore’s B&O Railroad
Museum and the converted railroad warehouse that anchors the iconic
Oriole Park at Camden Yards.
And then there’s a youthful retail connection that readers of a certain
age may relate to: special Saturdays browsing the endless aisles of local
department stores, in my case Cleveland’s long-gone but beloved grand
dames, Higbee’s and Halle’s. The highlight of an outing with my mother,
a former department store model (talk about a throwback), was lunch at
Higbee’s art deco fixture, the Silver Grille. There, ladies nibbled delicate
finger sandwiches while their less figure-focused daughters indulged in
gooey tin roof sundaes.
My daughter and I carry on this bonding rite with an updated twist. We
stroll our suburban “lifestyle center,” the local family-owned department
stores replaced by big national brands: Banana Republic and WilliamsSonoma for mom, H&M and Charming Charlie for Annie, topped off by
lunch at the Cheesecake Factory.
The retail landscape has changed dramatically over my lifetime and
while I occasionally yearn for the stores of my past, the shopping experience I cherish has not changed all that much: it’s still about that rush of
delight in discovering the new, multi-sensory stimulation from creative
displays and social engagement.
So now I get to interact with and share the inspirations, issues and
insights of the experts who create the retail magic that has informed and
enhanced my life. I can’t wait to get started.
4 JUNE 2013 | vmsd.com
Editor-in-Chief Patricia Sheehan
Managing Editor Robin Donovan
Senior Art Director Kimberly Pegram
Assistant Editor Carly Hagedon
Editor-at-Large Steve Kaufman
New York Editor Eric Feigenbaum
European Editor John Ryan, London
U.S. / Canada
Business Development Manager
Via G. Rossini 16, 21100 Varese, Italy
C O R P O R AT E
President Tedd Swormstedt
Senior VP Content Steve Duccilli
Audience Development Director Christine Baloga
Production Coordinator Mark Kissling
Book Division Director Mark Kissling
Reprint Information 800-925-1110, ext. 399
P.O. Box 1060, Skokie, IL 60076
P: (847) 763-4938 / F: (847) 763-9030
Table of Contents for the Digital Edition of VMSD - June 2013
VMSD - June 2013
Table of Contents
From the Editor
VMSD Editorial Advisory Board
Great Minds Think Alike
The Doctor Is In
Best Supporting Performance
VMSD - June 2013