VMSD - June 2013 - (Page 42)

S PE C I A L RE POR T : F I XTURES Best Supporting Performance If consumer brands are playing the lead role in store design innovation, fixtures are carrying much of the weight. Call it “Planet of the Brands.” After a destructive catastrophe caused by man rendered the retail landscape desolate, a new order has emerged with a new, dominant species. And with a new language, too. Pop-up stores. Vendor shops. Branded concepts. Merchandise kiosks. As traditional retailing reacted to the recession with store closings, consolidations and smaller footprints, individual consumer brands have grabbed the reins of retail innovation. The brands are using space design, merchandise presentation and fixture sys42 JUNE 2013 | vmsd.com tems to establish and maintain their identity in a crowded, competitive world dominated by shoppers with the entire Internet at their fingertips. So it seems appropriate that judges chose, as the fixture of the year in the 2013 Association for Retail Environments (A.R.E) retail design awards, a 100-square-foot merchandise kiosk designed to sit in the aisle of a mall by day – and to fold up for locked storage by night. The kiosk was designed and built for JanSport, the backpack brand that is a division of VF Corp. (San Leandro, Calif.), by Twenty Four 7 (Portland, Ore.), to give it a noticeable retail presence in a compact space. It was rolled out last year in the Mall of Georgia (Buford, Ga.). It’s a clean and modern blend of powdercoated metal and reclaimed wood, with backlit lifestyle graphics and glowing brand signage that seems to shine down the hall. COU RT E SY OF A . R . E ., H O LLY WOOD, FL A . By Steve Kaufman, Editor-at-Large http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - June 2013

VMSD - June 2013
Table of Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Great Minds Think Alike
Urban Oasis
The Doctor Is In
Natural Highlights
Best Supporting Performance
Showroom
Ad Index
Checking Out

VMSD - June 2013

http://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
http://www.nxtbookMEDIA.com