VMSD - August 2013 - (Page 14)

GOING THE Under Armour’s performancedriven Brand House embraces a wider demographic in Baltimore. By Robin Donovan, Managing Editor 14 AUGUST 2013 | vmsd.com A fraction of a second. That’s a typical difference between medals at the Olympics, a home run and an out at third, or a finish line crossing that snaps the winner’s tape – or doesn’t. It might be guts that edges out the competition, but Baltimore-based Under Armour’s philosophy is that it might also be gear. Performance-obsessed, the sportswear retailer toned down its men-only vibe in its hometown last February, launching a Brand House that’s fixated on the finish line, but also welcoming to athletes of a less bone-crunching variety than the retailer’s core demographic. A MY BA RKOW, N E W YORK DISTANCE http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - August 2013

VMSD - August 2013
Contents
From the Editor
Showroom
The Goods
Going the Distance
Modernity Banks on History
Whirlwind Tour
New Man in Town
VMSD Editorial Advisory Board
Ad Index
Checking Out

VMSD - August 2013

http://www.nxtbook.com/nxtbooks/STMG/vmsd_20200304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
http://www.nxtbookMEDIA.com