VMSD - August 2013 - (Page 30)

S E C TOR S POT LI GH T: MEN'S AP PAREL New Man in Town He’s creatively stylish and loves to shop. By Eric Feigenbaum, New York Editor With signs of a resurgent economy and dramatic shifts in the male attitude toward fashion, menswear has become an exploding classification. There was a time when men wouldn’t buy a new pair of underwear until the old ones disintegrated, or a new pair of socks until the big toe poked through a gaping hole. Men’s shopping habits revolved around the next sale and getting in and out of the store as quickly as possible – no hunting and gathering here. Today’s man knows what he wants to wear, whether it’s for work, a weekend jaunt or a moonlit rendezvous. In the past, that frayed undergarment was merely a necessity. Now, a new one is a means of communicating personal style. In a recent Women’s Wear Daily article, Nicholas Graham wrote, “Men are the new women.” Fashion 30 AUGUST 2013 | vmsd.com guru David Wolfe, creative director at The Doneger Group (New York), agrees: “The younger generation of men grew up interested in fashion labels and status. This is fueling a men’s revolution.” According to Wolfe, the men’s industry held itself back with the fear of being too fashionable. “There’s a new dude,” Wolfe says, “conscious of shapes, colors and silhouettes. A symbol of the revolution is a broad spectrum of color in everything from socks to underwear. Spring ’14 will see colored pants and shorts for men eager to take a chance. This is a new guy.” And the revolution crosses every demographic: from the recycled, remade sensibilities of New York’s Williamsburg neighborhood, to the cobblestone streets of SoHo and the ever-evolving Fifth Avenue. http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - August 2013

VMSD - August 2013
Contents
From the Editor
Showroom
The Goods
Going the Distance
Modernity Banks on History
Whirlwind Tour
New Man in Town
VMSD Editorial Advisory Board
Ad Index
Checking Out

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