VMSD - February 2014 - (Page 58)

VS VMSD ShowrooM The PloT ThickenS Evolving from merely attention-grabbing devices, signage and graphics are becoming architectural elements. "Graphic and signage design is done separately from the interior, and quite often, it's an afterthought," Eric Boulden, president, Jump Branding & Design Inc. (Toronto), says. "The entire space becomes a communication tool and it's not about applying a graphic to a space, it's about building a graphic into the space." Signage must also reflect a store's character, says Jason Hemsworth, principal, strategic director, Jump Branding & Design Inc. "If we use certain materials in the store, we need to execute the signage with a similar feeling. If [that's] industrial, the signage needs to come across that way as well ... All these touchpoints have to work together [so] the experience feels [cohesive]." -Carly Hagedon DSA Phototech lightboxes.com Illuminate your graphics - from informational to wayfinding - with edge-lit leD light Panels. UL-listed, they last up to 100,000 hours and come in sizes from 8 in. by 8 in. to 72 in. by 120 in. DesignInteractive thedistore.com STGrid Displays lend flexibility to short-term promotions that require paper-based change-outs. This system offers multiple grid configurations with minimal hardware and utilizes standard module sizes. 58 FEBRUARY 2014 | vmsd.com http://www.lightboxes.com http://www.thedistore.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - February 2014

VMSD - February 2014
CONTENTS
FROM THE EDITOR
VMSD EDITORIAL ADVISORY BOARD
THE GOODS
DESERT OASIS
MIXED MESSAGES
IT’S A WRAP
YOUNG, QUIRKY AND COLORFUL
HUNTING FOR THE PERFECT EXPERIENCE
SHOWROOM
AD INDEX
CHECKING OUT

VMSD - February 2014

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