VMSD - October 2014 - (Page 48)

VS VMSD ShowrooM UnSeen Green Advancements in manufacturing green products are enticing more retailers to embrace the movement, according to Paul Farquharson, partner, senior designer, Studio H2G (Birmingham, Mich.). Early products "came with a compromise," he says, explaining that retailers weren't always apt to choose sustainable options: With fewer designs and high costs, these elements were hard to incorporate. "The evolution of finish materials has been absolutely tremendous," says Julie Dugas, principal, partner, Studio H2G. Some products "you would never think [are] green. Manufacturers are now saying, 'this product contains post-consumer recycled content' or 'the way it's manufactured is more sustainable,' [and] they look like everyday products." Dugas and Farquharson caution against "going green" just for the sake of LEED certification: "Consumers are so savvy, they can see through it when it's just the surface," Dugas says. Sustainable design "has to be done for the right reasons." -Carly Hagedon Pulp Art Surfaces pulpartsurfaces.com For sustainable wallcoverings, consider PAS009 Avant Anaglypta. Made from 100-percent recycled material and finished using eco-friendly UV digital printing, this line is one of many available sustainable dimensional wall or ceiling finishes. Judith Von Hopf judithvonhopf.com Crafted from felt fabricated using 100-percent recycled water bottles, these eco-Friendly Flowers can be custom designed to match your branding. Made to order in a variety of colors, sizes and styles. 48 OCTOBER 2014 | vmsd.com http://www.pulpartsurfaces.com http://www.judithvonhopf.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - October 2014

VMSD - October 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Opposites Attract
At the Crossroads of Ecology and Economy
When Food Meets Fashion
Reinventing the Store Footprint
Mix and Matches
Showroom
Ad Index
Checking Out

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