VMSD - October 2014 - (Page 6)

fe from the editor Is Green Design Sustainable? environmentalism takes a back seat to other industry concerns. Green is no longer a front-burner issue. Just a few years ago, it was the hot topic in retail, reports Dan Butler, president, Maple Point Consulting and senior advisor, NRF. "When I created the NRF's Sustainable Retail Consortium in 2008 everyone wanted to be a part of it," he says. "I receive very few calls about it now." Butler attributes the steep decline in interest to other time- and resource-consuming issues (mobile retail, data breaches). "The feeling among retailers is that of course they want their stores to be sustainable and green has really taken off in the supply chain and in packaging. Outside of that the customer just expects stores to be green. But they don't want to pay more for it." If our recent IRDC roundtable discussions were any indication, interest in the issue has waned significantly. Among the couple dozen hot topics retail design attendees were eager to address, green was at the bottom of the list. While the industry is hardly abandoning the green movement, it seems fatigued by it. We know LEED accreditation is a time consuming and expensive process - and green's payback, for retail, is questionable for brick-and-mortar projects that typically have a short lifespan compared to other commercial endeavors. Still, many suppliers remain keen on providing eco-conscious solutions, as evidenced by ongoing interest in the annual Greenbuild conference and our own green products showroom section. The best expression of sustainability in retail today may largely be seen in energy reduction efforts, like Walgreens' net-zero energy store in Evanston, Ill. that we featured in the September issue of VMSD and in-store designs that offer flexible configurations and fixture packages, such as the Puma store concept that was featured in the November 2013 issue. And many retailers are still firmly committed to walking the green walk, both in their product mixes and store designs. Check out our coverage of recent sustainable retail projects on page 24. "Retailers have found that sustainability initiatives resonate not only with their customers but with their employees as well," Butler says, which suggests that green isn't going away - it's simply faded from today's zeitgeist - and will most likely experience its own recycling resurgence in the not-so-distant future. 6 OCTOBER 2014 | vmsd.com 11262 Cornell Park drive Cincinnati, oh 45242 P: 513.421.2050 / f: 513.421.5144 vmsd@stmediagroup.com / vmsd.com EDItorIal Editor-in-Chief Patricia Sheehan patricia.sheehan@stmediagroup.com Art Director Don Heyl don.heyl@stmediagroup.com Associate Editor Carly Hagedon carly.hagedon@stmediagroup.com New York Editor Eric Feigenbaum European Editor John Ryan, London Contributing Writers Steve Kaufman, Lauren Mang, Gina LaVecchia-Ragone, Julie Thompson, Sarah Whitman Contributing Photographer Richard Cadan branD & buSInESS DEvElopmEnt Senior VP/Group Publisher Murray Kasmenn murray.kasmenn@stmediagroup.com P: 770.578.2577 Senior Market Strategist Linda D'Adamo linda.dadamo@stmediagroup.com P: 845.533.4765 Senior Market Strategist Ben Skidmore ben.skidmore@stmediagroup.com P: 972.587.9064 International Market Strategist Patricia Iannelli patricia.iannelli@stmediagroup.com Via G. Rossini 16, 21100 Varese, Italy P: +39.0332.240285 Publishing & Brand Services Coordinator Christine Lewis christine.lewis@stmediagroup.com P: 770.874.7834 c o r p o r at E President Tedd Swormstedt Senior VP Content Steve Duccilli Audience Development Director Christine Baloga Production Coordinator Mark Kissling Book Division Director Mark Kissling Reprint Information 717-632-3535, ext. 8265 SubScrIptIon SErvIcES P.O. Box 1060, Skokie, IL 60076 P: (847) 763-4938 / F: (847) 763-9030 VMSD@halldata.com http://www.vmsd.com http://www.stmediagroup.com/marketing/images/VMSDStatement1211.pdf http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - October 2014

VMSD - October 2014
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Opposites Attract
At the Crossroads of Ecology and Economy
When Food Meets Fashion
Reinventing the Store Footprint
Mix and Matches
Showroom
Ad Index
Checking Out

VMSD - October 2014

http://www.nxtbook.com/nxtbooks/STMG/vmsd_20200304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201802
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201801
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201712
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201711
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201710
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201709
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201708
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201707
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201706
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201705
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201704
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201703
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201702
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201701
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201612
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201611
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201610
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201609
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201608
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201607
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201606
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201605
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201604
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201603
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201602
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201601
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201512
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201511
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201510
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201509
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201508
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201507
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201506
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201505
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201504
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201503
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201502
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201501
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201412
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201411
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201410
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201409
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201408
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201407
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201406
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201405
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201404
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201403
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201402
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201401
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201312
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201311
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201310
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201309
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201308
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201307
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201306
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201305
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201304
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201303
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201302
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201301
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201212
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201211
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201210
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201209
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201208
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201207
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201206
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201205
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201204
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201203
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201202
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201201
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201112
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201111
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201110
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201109
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201108
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201107
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201106
http://www.nxtbook.com/nxtbooks/STMG/vmsd_201105
http://www.nxtbookMEDIA.com