VMSD - May 2015 - 18
NEXT STORE
By Brian Dyches
March Madness
Displays with multiple-touch capabilities will become the frontrunners of
interactive in-store focal points.
18
May 2015
|
vMsd.coM
path that warrants the immediate attention of the design and branding communities. Why? Because our clients are paying attention and
beginning to ask smarter questions about digital strategy. With advertising agencies and brand marketers keen to own the conversation, we
must continue to invest in mastering the subject at hand.
TRENDING TOPICS
Thanks to the consumer-driven market, you can soon expect to see
the more vibrant picture quality of HD and UHD displays defining
the visual experience. This means that "king content" continues to be
imperative to the shopping experience and coincides with the need
for a strong content strategy and asset-management system.
While crystal-clear graphic display innovations are at the forefront, the price of LCDs is shrinking, creating a wider variety of
screen size options. In-store content is simply more impactful on
larger screens, which enables developers to add more content into a
single display, and allows customers to look at the display in a zonal
manner. Greater screen real estate can also create the opportunity
J an n H e ndry, L as Ve g as
Digital Signage Expo (DSE), the world's largest
international trade show and educational conference dedicated to
digital displays, interactive technology and digital communications
networks, showcased the latest equipment March 10-13 at the Las
Vegas Convention Center.
This year, the show reported a record number of nearly 4100
attendees, of which, more than 42 percent were end-users (e.g.
department, big box, specialty stores, etc.). International executives
represented more than 1000 attendees from 60 countries, with large
groups visiting from Mexico and Brazil. Sixty-five of the 200 exhibitors showed for the first time, including tech giant Google.
When filtering through technology, including the products on
display at DSE, I constantly ask myself: Why does this matter to store
designers? As reported in my March column, in VMSD's Digital Retail
Design supplement, which reviewed the NRF Big Show, design firms
must be acutely aware of digital engagement types as the demand
increases.
The presence of companies like Google at DSE should signal a
http://www.vMsd.coM
VMSD - May 2015
Table of Contents for the Digital Edition of VMSD - May 2015
VMSD - May 2015
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Through the Woods
State of the Industry Report
2015 Retail Design Firm Resource Guide
Where the Rubber Hits the Catwalk
Reservations at Ralph’s
Showroom
Showroom
Ad Index
Checking Out
VMSD - May 2015 - Intro
VMSD - May 2015 - VMSD - May 2015
VMSD - May 2015 - Cover2
VMSD - May 2015 - 1
VMSD - May 2015 - Contents
VMSD - May 2015 - 3
VMSD - May 2015 - From the Editor
VMSD - May 2015 - 5
VMSD - May 2015 - VMSD Editorial Advisory Board
VMSD - May 2015 - 7
VMSD - May 2015 - The Goods
VMSD - May 2015 - 9
VMSD - May 2015 - 10
VMSD - May 2015 - 11
VMSD - May 2015 - 12
VMSD - May 2015 - 13
VMSD - May 2015 - 14
VMSD - May 2015 - 15
VMSD - May 2015 - 16
VMSD - May 2015 - 17
VMSD - May 2015 - Next Store
VMSD - May 2015 - 19
VMSD - May 2015 - 20
VMSD - May 2015 - 21
VMSD - May 2015 - Through the Woods
VMSD - May 2015 - 23
VMSD - May 2015 - 24
VMSD - May 2015 - 25
VMSD - May 2015 - State of the Industry Report
VMSD - May 2015 - 27
VMSD - May 2015 - 28
VMSD - May 2015 - 29
VMSD - May 2015 - 2015 Retail Design Firm Resource Guide
VMSD - May 2015 - 31
VMSD - May 2015 - 32
VMSD - May 2015 - 33
VMSD - May 2015 - 34
VMSD - May 2015 - 35
VMSD - May 2015 - 36
VMSD - May 2015 - 37
VMSD - May 2015 - 38
VMSD - May 2015 - 39
VMSD - May 2015 - 40
VMSD - May 2015 - 41
VMSD - May 2015 - Where the Rubber Hits the Catwalk
VMSD - May 2015 - 43
VMSD - May 2015 - 44
VMSD - May 2015 - 45
VMSD - May 2015 - 46
VMSD - May 2015 - 47
VMSD - May 2015 - 48
VMSD - May 2015 - 49
VMSD - May 2015 - Reservations at Ralph’s
VMSD - May 2015 - 51
VMSD - May 2015 - 52
VMSD - May 2015 - 53
VMSD - May 2015 - 54
VMSD - May 2015 - 55
VMSD - May 2015 - Showroom
VMSD - May 2015 - 57
VMSD - May 2015 - 58
VMSD - May 2015 - 59
VMSD - May 2015 - 60
VMSD - May 2015 - 61
VMSD - May 2015 - Showroom
VMSD - May 2015 - 63
VMSD - May 2015 - 64
VMSD - May 2015 - 65
VMSD - May 2015 - 66
VMSD - May 2015 - 67
VMSD - May 2015 - 68
VMSD - May 2015 - 69
VMSD - May 2015 - Ad Index
VMSD - May 2015 - 71
VMSD - May 2015 - Checking Out
VMSD - May 2015 - Cover3
VMSD - May 2015 - Cover4
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