VMSD - June 2015 - (Page 2)
34
vmsd.com
JUNE 2015
Vol. 146 No. 6
CONTENTS
f e a t u r e s
18
24
34
42
48
52
c o l u m n s
4
DEEP ROOTS
VMSD EDITORIAL
ADVISORY BOARD
9
STYLE SPEAKS VOLUMES
Sonia Rykiel's unconventional Parisian
pop-up represents its host neighborhood's
influential literary past.
FROM THE EDITOR
6
SUPPORTING STORY
Fixtures are shifting away from a strict
merchandising role toward presenting brand
narratives in new, inventive ways.
24
Bangkok concept store Siwilai merges
international high fashion and homegrown
Thai style.
16
59
WELL-POSITIONED
Lululemon exercises laid-back luxury in its
new Santa Monica, Calif., flagship.
70
72
CLUTTER BUSTER
Approachable design diminishes
preconceptions in PawnWorks' Burnsville,
Minn., pawn shop.
HORSE SENSE
U.S. Polo Assn. brings traditional American
and polo-inspired aesthetics to Bangalore,
India.
2
JUNE 2015
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VMSD.COM
42
THE GOODS
Two-Minute Tour: Austin, Texas
Lightfair 2015 review
Portfolio: Steve Madden, Madrid
DESIGN DETAIL
Urban Decay, Newport Beach, Calif.
SHOWROOM
Fixtures
AD INDEX
CHECKING OUT
Christian Lahoude
ON THE COVER Approximately
50,000 genuine texts line the walls
in this temporary in-shop display at
Sonia Rykiel's new Paris locale.
PHOTOGRAPHY: LUC BOEGLY, PARIS
S TAY CO N N EC T E D WIT H V M S D O N
D E N N I S L O, H ON G K ON G
Intricately hand-carved by Thai
craftsmen, Siwilai's oversized
entrance doors give shoppers an
enticing glimpse of its Bangkokinspired design.
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Table of Contents for the Digital Edition of VMSD - June 2015
VMSD - June 2015
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Supporting Story
Style Speaks Volumes
Deep Roots
Well-Positioned
Clutter Buster
Horse Sense
Showroom
Ad Index
Checking Out
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