VMSD - July 2015 - (Page 14)
NEXT STORE
By Brian Dyches
Gen2 Retail Evolution Lab (Melbourne,
Australia) is a digital showroom that
provides a space for designers and
their clients to experience in-store
technology first-hand.
The Future Has Arrived
Have you ever wondered why there are so few examples
of a fully realized and executed digital experience (DX)-based
design in the retail industry? This has been a hot subject for
several years, and one I've certainly championed here in
this column; but now, we may have a new model to follow.
I recently became aware of a fresh retail concept being
TOPIC
irdconline.com
developed with digital experience at the forefront. Since my
days leading the digital experience retail tours at the National
Retail Federation (Washington, D.C.) annual conference, and now
writing this regular column, it's been difficult to point to many retailers who weren't just treating digital as a novelty, and few new brands
have been created with digital engagement at their essence. And now,
DX design would finally have a true case study to be showcased as the
next model of excellence.
While limited details are available, some of the new concept's
highlights made me realize this was something I'd like to experience.
14
JULY 2015
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VMSD.COM
RETHINKING THE EXTERIOR
Often considered for interior applications, digital elements are bringing the shell of retail environments to a whole new level. Not just a
bevy of screens, but rather, a myriad of other technologies that, when
stitched together, form a compelling and memorable experience.
LED panels are embedded into sections around exterior doorways and morph into shapes, patterns and messages that create an
ever-changing portal. A new concept for a large-format brand, this
messaging will communicate the interior merchandise mix to passersby, as rich as anything you could find online.
Signage is expected to increasingly utilize LED channel letters,
the latest in digital signage, which can deliver a brand's name, each
letter defined on a dynamic canvas - from a brand's signature colors
to its seasonal campaigns. Upon crossing the storefront's boundary,
cleverly hidden digital Go Before Optics (GOBO) projectors will activate for personal messaging, synced to those who've signed up for
C H RI S K APA & DAVI D R O SE N DA LE , M EL BOUR N E, AUST RAL I A
A "new" retail concept embraces the latest advancements in digital technologies.
http://www.irdconline.com
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - July 2015
VMSD - July 2015
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Visual Vanguards
Babes in Toyland
Northern Exposure
Showroom
Showroom
Ad Index
Checking Out
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