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vmsd.com
JULY 2015
Vol. 146 No. 7
CONTENTS
f e a t u r e s
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38
c o l u m n s
VISUAL VANGUARDS
VMSD unveils the inspired displays
that won this year's annual
International Visual Competition.
4
FROM THE EDITOR
6
VMSD EDITORIAL
ADVISORY BOARD
8
BABES IN TOYLAND
London toy shop icon Hamleys plants
its flag in an immersive Moscow
outpost.
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14
NORTHERN EXPOSURE
Holt Renfrew's new men's store
gains a contemporary edge on the
competition in Toronto.
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ON THE COVER Mannequins with oversized
styrene animal head props are paired with
personificative phrases in Holt Renfrew's
"Re:solutions" window display in Toronto, a first
place winner in the 2015 International Visual
Competition.
PHOTOGRAPHY: DERYCK LEWIS, TORONTO
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THE GOODS
Portfolio: Odeeh, Berlin
Starbucks' express concept rollout
Immersive retail at the cinema
NEXT STORE
A digitally integrated store of the future
makes an appearance in the present.
SHOWROOM
Mannequins and forms
SHOWROOM
Props and decoratives
AD INDEX
CHECKING OUT
Alex Stark
S TAY CO N N EC T E D WIT H V M S D O N
J ON M E A D E , L ON D ON
A fully functional child-sized
go-cart racetrack within
Hamleys World, Moscow,
provides active entertainment
that goes beyond toy-gazing.
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Table of Contents for the Digital Edition of VMSD - July 2015