VMSD - September 2015 - (Page 78)
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RETAIL (r)EVOLUTION
BY DAVID KEPRON
A one-of-a kind book that takes a thoughtful look at the relevance
of shopping and the places we create to engage in the activity. The
book crosses centuries and continents, wireless networks as well as the
human brain's intricate landscape.
It looks at how we all need shopping for belonging to a larger whole
and how the connections brands make with their customers are
cemented through fostering empathic relationships with experiences
rich in storytelling, ritual and play.
Developments in neuroscience are revealing the true motivations that
drive buying decisions, as well as the re-wiring of our brains. Creating
shopping places that engage the right brain will shape the way stores
are designed to remain relevant - especially to young shoppers - in a
hi-tech, socially networked future.
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Table of Contents for the Digital Edition of VMSD - September 2015
VMSD - September 2015
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Retail Reimagined
Natural Wonder
La Dolce Vita
Totally Tubular
The Kids Are Alright
Showroom
Ad Index
Checking Out
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