VMSD - January 2016 - (Page 6)
From THE EdITor
Follow Your Passion
The desire to connect and inspire
drives innovation in design.
It's often said that when you love what you do for a living, you'll
never work a day in your life. I have always believed in this bit of
advice and have been lucky enough to turn my love of writing into
a journalism career.
When I recently accepted the opportunity to lead this forward-looking (and historic) magazine into the future, I had no
idea just how true this adage would prove to be. You see, after
one day on the job, I jumped on a plane to New York to attend
the Retail Design Collective, a weeklong showroom tour of some
of the industry's most innovative products. For some, this would
amount to trial by fire. For me, it opened my eyes to just how
exciting it is to work and live at the intersection where retail meets design.
As a student of retail and consumer brands for the past 10 years, I have a good understanding
of what it takes to connect with and engage consumers. Today's shopper is more demanding than
ever. She is inundated by visual communications from every direction, the din of which threatens
to overwhelm her. She is looking for more than a place to make her purchases and head for home.
Instead, she demands - and responds to - a truly memorable in-store experience.
There's no doubt that price, convenience and myriad other factors influence her choice to visit
one retailer over another. But what is the tipping point? What is it that earns her loyalty? What
makes her an ambassador for your brand who will tell friends and acquaintances that your establishment is a "must see"? I would argue it's the same feeling that makes us wake up for "work" each
day brimming with fresh ideas and boundless creativity - that feeling is passion.
I learned from my visit to New York that this is a vibrant industry with big ideas and even bigger personalities. What I love already is that it is driven by both men and women who are clearly
passionate about and believe strongly in their work. Undoubtedly, there are long days (and nights)
that make possible the types of transformations regularly seen in this space. And if you look carefully, underneath all of that effort is the passion to connect, communicate and inspire those who
are influenced by your work.
Editor-in-Chief, VMSD magazine
Table of Contents for the Digital Edition of VMSD - January 2016
Vmsd - January 2016
From the Editor
Editorial Advisory Board
Props + Decoratives
Mannequins + Forms
Materials + Wallcoverings
Materials New Ravenna’s Sara Baldwin
Fixtures Vassi Design Group/chippenhook’s Natasha Watkins
Flooring Emma Gardner Design’s Emma Gardner
Signage + Graphics
Best of the Rest
Lasting Impression Melissa Shoes, New York
VMSD - January 2016