8
SIGNAGE + GRAPHICS
SMARTER SIGNAGE
While classic signage staples, such as 3-D lettering
and printed graphics, continue to be utilized in the
market, new presentations and methods of creating
these visuals continue to push the boundaries of
design by adding depth and texture to displays that
make stores stand out.
The expansion of technology in signage has introduced innovative ways for customers to interact
with displays. From LED screens to digital interactive points, retailers are taking advantage of new
ways to engage customers and help shoppers make
purchasing decisions. -Peggy Carouthers
King Retail Solutions
kingrs.com
This Custom High Profile Logo for the PNW Space
Age Fuel convenience chain features hand-weathered
wood that has been faux-burned and overlaid with
dimensional lettering to produce an intriguing mixedmedia design.
http://www.kingrs.com
Table of Contents for the Digital Edition of VMSD - January 2016