VMSD - March 2016 - 20
THE GOODS
DAV I D K E P R O N ,
on the recent loss
of friend and role
model, Joe Weishar:
I had read Joe's book
"Design for Effective
Selling Space" while in
Singapore. In it, he tied together the fundamentals of composition and design, visual
perception and visual presentation. Under
his tutelage in a small studio on 36th Street
in New York, I learned how to think like a
merchant and see like a customer. My rather
inflated impression of architects and how
design was king was soon replaced by the
understanding that the merchandise was
the star, and the store was only a stage upon
which a story was being told.
While I may not have fully appreciated it
some 20 years ago, Joe Weishar was exactly
what I needed to launch a career in the
retail world. In the years since, I have realized how fortunate I was to have known
him on my path.
Joe Weishar passed away at age 83 on
December 25, 2015, leaving a lasting impression on me and countless others in the retail
industry.
KATHLEEN JORDAN,
Gensler, on challenging the norm:
Lately, I've found myself
repeating the same
argument over and over
with each new retail
project, regardless of whether or not the client
is a new or existing relationship. [It] has to do
with project financing and budgets, as well as
the development and management of certain
aspects of the project ... the experiential components. I am referring specifically to digital
integration, the one thing everyone wants, yet
no one wants to pay for, and the accompanying content, which everyone acknowledges is
vital to connect with customers, but no one
wants to manage and curate.
[My advice in exploring this uncharted territory:] Don't be afraid to fail. To fail is human;
just be sure to apologize if someone gets hurt
... Experiment all the time. Use your stores as
labs; maybe not all of them, but definitely ones
in key markets. People love (and sometimes
expect) to be part of the show - just look at
what's happened because of social media.
Let us designers help guide you, Mr./Ms.
Retailer, to become the next best version of
you, because without our guidance you may
cease to exist. Scary? You bet. But sometimes
taking chances is the only way to innovate. x
http://www.niconat.co
Table of Contents for the Digital Edition of VMSD - March 2016
Vmsd - March 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Fashion in Motion
Strike It Rich
Beach or Bust!
Family Values
Urban Excursion
Special Report: Digital Retail Design
Showroom
Ad Index
Checking Out
VMSD - March 2016 - Intro
VMSD - March 2016 - Vmsd - March 2016
VMSD - March 2016 - Cover2
VMSD - March 2016 - 1
VMSD - March 2016 - Contents
VMSD - March 2016 - 3
VMSD - March 2016 - From the Editor
VMSD - March 2016 - 5
VMSD - March 2016 - Vmsd Editorial Advisory Board
VMSD - March 2016 - 7
VMSD - March 2016 - 8
VMSD - March 2016 - T1
VMSD - March 2016 - T2
VMSD - March 2016 - T3
VMSD - March 2016 - T4
VMSD - March 2016 - T5
VMSD - March 2016 - T6
VMSD - March 2016 - T7
VMSD - March 2016 - T8
VMSD - March 2016 - The Goods
VMSD - March 2016 - 10
VMSD - March 2016 - 11
VMSD - March 2016 - 12
VMSD - March 2016 - 13
VMSD - March 2016 - 14
VMSD - March 2016 - 15
VMSD - March 2016 - 16
VMSD - March 2016 - 17
VMSD - March 2016 - 18
VMSD - March 2016 - 19
VMSD - March 2016 - 20
VMSD - March 2016 - 21
VMSD - March 2016 - Design Detail
VMSD - March 2016 - 22a
VMSD - March 2016 - 22b
VMSD - March 2016 - 23
VMSD - March 2016 - 24
VMSD - March 2016 - 25
VMSD - March 2016 - Fashion in Motion
VMSD - March 2016 - 27
VMSD - March 2016 - 28
VMSD - March 2016 - 29
VMSD - March 2016 - 30
VMSD - March 2016 - 31
VMSD - March 2016 - 32
VMSD - March 2016 - 33
VMSD - March 2016 - 34
VMSD - March 2016 - 35
VMSD - March 2016 - Strike It Rich
VMSD - March 2016 - 37
VMSD - March 2016 - 38
VMSD - March 2016 - 39
VMSD - March 2016 - 40
VMSD - March 2016 - K1
VMSD - March 2016 - K2
VMSD - March 2016 - K3
VMSD - March 2016 - K4
VMSD - March 2016 - K5
VMSD - March 2016 - K6
VMSD - March 2016 - K7
VMSD - March 2016 - K8
VMSD - March 2016 - 41
VMSD - March 2016 - Beach or Bust!
VMSD - March 2016 - 43
VMSD - March 2016 - 44
VMSD - March 2016 - 45
VMSD - March 2016 - 46
VMSD - March 2016 - 47
VMSD - March 2016 - 48
VMSD - March 2016 - 49
VMSD - March 2016 - Family Values
VMSD - March 2016 - 51
VMSD - March 2016 - 52
VMSD - March 2016 - 53
VMSD - March 2016 - 54
VMSD - March 2016 - 55
VMSD - March 2016 - 56
VMSD - March 2016 - Urban Excursion
VMSD - March 2016 - 58
VMSD - March 2016 - 59
VMSD - March 2016 - 60
VMSD - March 2016 - 61
VMSD - March 2016 - 62
VMSD - March 2016 - 63
VMSD - March 2016 - 64
VMSD - March 2016 - DCover1
VMSD - March 2016 - DCover2
VMSD - March 2016 - Special Report: Digital Retail Design
VMSD - March 2016 - D2
VMSD - March 2016 - D3
VMSD - March 2016 - D4
VMSD - March 2016 - D5
VMSD - March 2016 - D6
VMSD - March 2016 - D7
VMSD - March 2016 - D8
VMSD - March 2016 - D9
VMSD - March 2016 - D10
VMSD - March 2016 - D11
VMSD - March 2016 - D12
VMSD - March 2016 - D13
VMSD - March 2016 - D14
VMSD - March 2016 - D15
VMSD - March 2016 - D16
VMSD - March 2016 - DCover3
VMSD - March 2016 - DCover4
VMSD - March 2016 - Showroom
VMSD - March 2016 - 66
VMSD - March 2016 - 67
VMSD - March 2016 - 68
VMSD - March 2016 - 69
VMSD - March 2016 - 70
VMSD - March 2016 - Ad Index
VMSD - March 2016 - 72
VMSD - March 2016 - 73
VMSD - March 2016 - 74
VMSD - March 2016 - 75
VMSD - March 2016 - Checking Out
VMSD - March 2016 - Cover3
VMSD - March 2016 - Cover4
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