VMSD - March 2016 - 54
TOP Hornbacher
family photographs are
prominently displayed on
the store's walls, telling the
story of the brand's 65-year
legacy.
INSET The store's facade
pairs modern horizontal
lines with the brand's vintage
script signage to signify a
new, contemporary design
direction for the grocery
chain.
54
MARCH 2016
|
vMsd.CoM
Beginning with the exterior, the holistically designed
location features an edgy façade combined with the
brand's signature vintage signage. A fiber-cement exterior cladding resembling wood defines the modern horizontal lines of the storefront. Once inside, it's evident
the feel of the exterior is interwoven into the interior.
"The color palette has a timeless, rich industrial
feel," says Harry Steen, creative director, Supervalu.
The interior perimeters feature concise white and
black surface treatments punctuated with heritage
black-and-white photographs. These are accented by
colorful graphics on stretched fabric that enliven the
space. Positioned on the soffit above the merchandise,
the framed images are spotlighted for emphasis. A
primarily achromatic scheme was part of the retailer's
strategy: "We wanted to take color out of the design
and let the groceries do the talking," Steen explains.
Customers are directed through the grocery by
backlit signage, where dark-colored lettering pops
against bright white backgrounds. "It's high drama,"
says Steen, "like a tweed suit with a colored tie."
Contrasting flooring materials define the "fresh"
section of the store, which includes the deli, bakery
and produce departments. A diagonal wood plank
floor identifies that area, while a polished colored
concrete runs throughout. Display cases are also positioned on an angle for greater exposure and further
attempt to project the fresh image.
"Hornbacher's new model employs simple materials throughout, used in unconventional ways," says
Sarah Phillips, design program lead, Supervalu. The
deli section, for example, features a beadboard backdrop, a turnbuckle canopy protruding over the caseline and vintage white subway tiles with mildly contrasting grout.
The cash wrap area is lit with hanging school
lamps, offering an authentic '50s feel, while a history
wall showcases images from a bygone family album.
The store's design adds to a contemporary interpretation of a historic industrial atmosphere as the Fargo/
Moorhead-area grocery store looks toward the years
ahead.
http://www.vMsd.CoM
Table of Contents for the Digital Edition of VMSD - March 2016
Vmsd - March 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Fashion in Motion
Strike It Rich
Beach or Bust!
Family Values
Urban Excursion
Special Report: Digital Retail Design
Showroom
Ad Index
Checking Out
VMSD - March 2016 - Intro
VMSD - March 2016 - Vmsd - March 2016
VMSD - March 2016 - Cover2
VMSD - March 2016 - 1
VMSD - March 2016 - Contents
VMSD - March 2016 - 3
VMSD - March 2016 - From the Editor
VMSD - March 2016 - 5
VMSD - March 2016 - Vmsd Editorial Advisory Board
VMSD - March 2016 - 7
VMSD - March 2016 - 8
VMSD - March 2016 - T1
VMSD - March 2016 - T2
VMSD - March 2016 - T3
VMSD - March 2016 - T4
VMSD - March 2016 - T5
VMSD - March 2016 - T6
VMSD - March 2016 - T7
VMSD - March 2016 - T8
VMSD - March 2016 - The Goods
VMSD - March 2016 - 10
VMSD - March 2016 - 11
VMSD - March 2016 - 12
VMSD - March 2016 - 13
VMSD - March 2016 - 14
VMSD - March 2016 - 15
VMSD - March 2016 - 16
VMSD - March 2016 - 17
VMSD - March 2016 - 18
VMSD - March 2016 - 19
VMSD - March 2016 - 20
VMSD - March 2016 - 21
VMSD - March 2016 - Design Detail
VMSD - March 2016 - 22a
VMSD - March 2016 - 22b
VMSD - March 2016 - 23
VMSD - March 2016 - 24
VMSD - March 2016 - 25
VMSD - March 2016 - Fashion in Motion
VMSD - March 2016 - 27
VMSD - March 2016 - 28
VMSD - March 2016 - 29
VMSD - March 2016 - 30
VMSD - March 2016 - 31
VMSD - March 2016 - 32
VMSD - March 2016 - 33
VMSD - March 2016 - 34
VMSD - March 2016 - 35
VMSD - March 2016 - Strike It Rich
VMSD - March 2016 - 37
VMSD - March 2016 - 38
VMSD - March 2016 - 39
VMSD - March 2016 - 40
VMSD - March 2016 - K1
VMSD - March 2016 - K2
VMSD - March 2016 - K3
VMSD - March 2016 - K4
VMSD - March 2016 - K5
VMSD - March 2016 - K6
VMSD - March 2016 - K7
VMSD - March 2016 - K8
VMSD - March 2016 - 41
VMSD - March 2016 - Beach or Bust!
VMSD - March 2016 - 43
VMSD - March 2016 - 44
VMSD - March 2016 - 45
VMSD - March 2016 - 46
VMSD - March 2016 - 47
VMSD - March 2016 - 48
VMSD - March 2016 - 49
VMSD - March 2016 - Family Values
VMSD - March 2016 - 51
VMSD - March 2016 - 52
VMSD - March 2016 - 53
VMSD - March 2016 - 54
VMSD - March 2016 - 55
VMSD - March 2016 - 56
VMSD - March 2016 - Urban Excursion
VMSD - March 2016 - 58
VMSD - March 2016 - 59
VMSD - March 2016 - 60
VMSD - March 2016 - 61
VMSD - March 2016 - 62
VMSD - March 2016 - 63
VMSD - March 2016 - 64
VMSD - March 2016 - DCover1
VMSD - March 2016 - DCover2
VMSD - March 2016 - Special Report: Digital Retail Design
VMSD - March 2016 - D2
VMSD - March 2016 - D3
VMSD - March 2016 - D4
VMSD - March 2016 - D5
VMSD - March 2016 - D6
VMSD - March 2016 - D7
VMSD - March 2016 - D8
VMSD - March 2016 - D9
VMSD - March 2016 - D10
VMSD - March 2016 - D11
VMSD - March 2016 - D12
VMSD - March 2016 - D13
VMSD - March 2016 - D14
VMSD - March 2016 - D15
VMSD - March 2016 - D16
VMSD - March 2016 - DCover3
VMSD - March 2016 - DCover4
VMSD - March 2016 - Showroom
VMSD - March 2016 - 66
VMSD - March 2016 - 67
VMSD - March 2016 - 68
VMSD - March 2016 - 69
VMSD - March 2016 - 70
VMSD - March 2016 - Ad Index
VMSD - March 2016 - 72
VMSD - March 2016 - 73
VMSD - March 2016 - 74
VMSD - March 2016 - 75
VMSD - March 2016 - Checking Out
VMSD - March 2016 - Cover3
VMSD - March 2016 - Cover4
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