VMSD - March 2016 - D6

DIGITAL RETAIL DESIGN Start Spreading the M News Microsoft's debut flagship in the heart of Manhattan delivers shoppers an immersive digital experience. BY MOLLY STRZELECKI, CONTRIBUTING WRITER D6 MARCH 2016 | DIGITAL RETAIL DESIGN ore than 25 years ago, Microsoft (Seattle) changed the world when it helped make personal computers ubiquitous in households and offices around the globe. Now, with the opening of its flagship on New York's Fifth Avenue, it's changing the norms of digital retail design. The company began opening stores only within the past decade, predominantly in malls, and offered a limited assortment of product. But this past October, the brand opened its first 22,000-square-foot flagship, featuring a broad range of Microsoft products, like the Surface tablet, Xbox game console and various Windows-branded phones, as well as computing products from key partners like Asus, Dell and Hewlett-Packard - all untethered, so customers can test the tech goods, feel them in-hand and compare them side-by-side. "Our visual merchandising and layout allows customers [hands-on access], so they can really imagine how they'd handle those devices in their lives," says 1 ,3: R IC HAR D C ADAN , FAI RF I EL D, C ONN . ; 2 , 4: C OUR TE SY MI C R O SOF T C O R P. , S E AT T L E Œ

Table of Contents for the Digital Edition of VMSD - March 2016

Vmsd - March 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Fashion in Motion
Strike It Rich
Beach or Bust!
Family Values
Urban Excursion
Special Report: Digital Retail Design
Showroom
Ad Index
Checking Out
VMSD - March 2016 - Intro
VMSD - March 2016 - Vmsd - March 2016
VMSD - March 2016 - Cover2
VMSD - March 2016 - 1
VMSD - March 2016 - Contents
VMSD - March 2016 - 3
VMSD - March 2016 - From the Editor
VMSD - March 2016 - 5
VMSD - March 2016 - Vmsd Editorial Advisory Board
VMSD - March 2016 - 7
VMSD - March 2016 - 8
VMSD - March 2016 - T1
VMSD - March 2016 - T2
VMSD - March 2016 - T3
VMSD - March 2016 - T4
VMSD - March 2016 - T5
VMSD - March 2016 - T6
VMSD - March 2016 - T7
VMSD - March 2016 - T8
VMSD - March 2016 - The Goods
VMSD - March 2016 - 10
VMSD - March 2016 - 11
VMSD - March 2016 - 12
VMSD - March 2016 - 13
VMSD - March 2016 - 14
VMSD - March 2016 - 15
VMSD - March 2016 - 16
VMSD - March 2016 - 17
VMSD - March 2016 - 18
VMSD - March 2016 - 19
VMSD - March 2016 - 20
VMSD - March 2016 - 21
VMSD - March 2016 - Design Detail
VMSD - March 2016 - 22a
VMSD - March 2016 - 22b
VMSD - March 2016 - 23
VMSD - March 2016 - 24
VMSD - March 2016 - 25
VMSD - March 2016 - Fashion in Motion
VMSD - March 2016 - 27
VMSD - March 2016 - 28
VMSD - March 2016 - 29
VMSD - March 2016 - 30
VMSD - March 2016 - 31
VMSD - March 2016 - 32
VMSD - March 2016 - 33
VMSD - March 2016 - 34
VMSD - March 2016 - 35
VMSD - March 2016 - Strike It Rich
VMSD - March 2016 - 37
VMSD - March 2016 - 38
VMSD - March 2016 - 39
VMSD - March 2016 - 40
VMSD - March 2016 - K1
VMSD - March 2016 - K2
VMSD - March 2016 - K3
VMSD - March 2016 - K4
VMSD - March 2016 - K5
VMSD - March 2016 - K6
VMSD - March 2016 - K7
VMSD - March 2016 - K8
VMSD - March 2016 - 41
VMSD - March 2016 - Beach or Bust!
VMSD - March 2016 - 43
VMSD - March 2016 - 44
VMSD - March 2016 - 45
VMSD - March 2016 - 46
VMSD - March 2016 - 47
VMSD - March 2016 - 48
VMSD - March 2016 - 49
VMSD - March 2016 - Family Values
VMSD - March 2016 - 51
VMSD - March 2016 - 52
VMSD - March 2016 - 53
VMSD - March 2016 - 54
VMSD - March 2016 - 55
VMSD - March 2016 - 56
VMSD - March 2016 - Urban Excursion
VMSD - March 2016 - 58
VMSD - March 2016 - 59
VMSD - March 2016 - 60
VMSD - March 2016 - 61
VMSD - March 2016 - 62
VMSD - March 2016 - 63
VMSD - March 2016 - 64
VMSD - March 2016 - DCover1
VMSD - March 2016 - DCover2
VMSD - March 2016 - Special Report: Digital Retail Design
VMSD - March 2016 - D2
VMSD - March 2016 - D3
VMSD - March 2016 - D4
VMSD - March 2016 - D5
VMSD - March 2016 - D6
VMSD - March 2016 - D7
VMSD - March 2016 - D8
VMSD - March 2016 - D9
VMSD - March 2016 - D10
VMSD - March 2016 - D11
VMSD - March 2016 - D12
VMSD - March 2016 - D13
VMSD - March 2016 - D14
VMSD - March 2016 - D15
VMSD - March 2016 - D16
VMSD - March 2016 - DCover3
VMSD - March 2016 - DCover4
VMSD - March 2016 - Showroom
VMSD - March 2016 - 66
VMSD - March 2016 - 67
VMSD - March 2016 - 68
VMSD - March 2016 - 69
VMSD - March 2016 - 70
VMSD - March 2016 - Ad Index
VMSD - March 2016 - 72
VMSD - March 2016 - 73
VMSD - March 2016 - 74
VMSD - March 2016 - 75
VMSD - March 2016 - Checking Out
VMSD - March 2016 - Cover3
VMSD - March 2016 - Cover4
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