VMSD - March 2016 - D7
Kelly Soligon, general manager worldwide marketing,
Microsoft Retail and Online Stores.
Besides providing an engaging interactive experience with the products and in-store services, like PC
tune-up, free virus removal and data transfers - even
if you didn't buy your machine at a Microsoft retailer
- the space plays up its history and surroundings to
create intrigue.
And although it's not easy to make tourists and
New Yorkers stop and gaze in the middle of one of
America's busiest shopping thoroughfares, the store's
all-glass façade with a third-floor "culture wall" does
just that.
The Fifth Avenue-facing video element complements the architecture of the site's early-1900s building, and "plays beautiful digital art that is endemic to
the neighborhood," says Soligon. "We're a few blocks
away from MoMA, and we want to show how technology and art meld together."
Inside, a second immersive video experience
stretches from the first to the second floor and allows
for additional storytelling.
The location also features two community theaters
that offer free workshops and training sessions, and act
as a space for community partners to use, like for workshops teaching coding techniques. More than 70 hours
of programming happens in the theaters weekly.
This locale is ideal, Soligon says, for its opportunity
to serve both the local New York community as well
as international visitors and tourists. With more than
160 employees, collectively speaking 19 different languages, she notes Microsoft is well-equipped to serve
customers visiting from both near and far.
"Physical locations are where people truly connect
with products," Soligon says. "So that ability to get
hands-on with products, to talk with trusted advisors
and be able to get needed advice can come to life faceto-face." x
1 Untethered product is
displayed for customers to
interact with and experience
firsthand.
2 A two-story immersive
screen allows for brand
storytelling in-store, while
also catching passing
customers' attention.
3 Product is curated evenly
throughout the space,
showcasing the brand's
breadth of merchandise.
4 The location's third-story
video wall plays digital art
intended to speak to the
surrounding neighborhood.
DIGITAL RETAIL DESIGN
|
MARCH 2016
D7
Table of Contents for the Digital Edition of VMSD - March 2016
Vmsd - March 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Fashion in Motion
Strike It Rich
Beach or Bust!
Family Values
Urban Excursion
Special Report: Digital Retail Design
Showroom
Ad Index
Checking Out
VMSD - March 2016 - Intro
VMSD - March 2016 - Vmsd - March 2016
VMSD - March 2016 - Cover2
VMSD - March 2016 - 1
VMSD - March 2016 - Contents
VMSD - March 2016 - 3
VMSD - March 2016 - From the Editor
VMSD - March 2016 - 5
VMSD - March 2016 - Vmsd Editorial Advisory Board
VMSD - March 2016 - 7
VMSD - March 2016 - 8
VMSD - March 2016 - T1
VMSD - March 2016 - T2
VMSD - March 2016 - T3
VMSD - March 2016 - T4
VMSD - March 2016 - T5
VMSD - March 2016 - T6
VMSD - March 2016 - T7
VMSD - March 2016 - T8
VMSD - March 2016 - The Goods
VMSD - March 2016 - 10
VMSD - March 2016 - 11
VMSD - March 2016 - 12
VMSD - March 2016 - 13
VMSD - March 2016 - 14
VMSD - March 2016 - 15
VMSD - March 2016 - 16
VMSD - March 2016 - 17
VMSD - March 2016 - 18
VMSD - March 2016 - 19
VMSD - March 2016 - 20
VMSD - March 2016 - 21
VMSD - March 2016 - Design Detail
VMSD - March 2016 - 22a
VMSD - March 2016 - 22b
VMSD - March 2016 - 23
VMSD - March 2016 - 24
VMSD - March 2016 - 25
VMSD - March 2016 - Fashion in Motion
VMSD - March 2016 - 27
VMSD - March 2016 - 28
VMSD - March 2016 - 29
VMSD - March 2016 - 30
VMSD - March 2016 - 31
VMSD - March 2016 - 32
VMSD - March 2016 - 33
VMSD - March 2016 - 34
VMSD - March 2016 - 35
VMSD - March 2016 - Strike It Rich
VMSD - March 2016 - 37
VMSD - March 2016 - 38
VMSD - March 2016 - 39
VMSD - March 2016 - 40
VMSD - March 2016 - K1
VMSD - March 2016 - K2
VMSD - March 2016 - K3
VMSD - March 2016 - K4
VMSD - March 2016 - K5
VMSD - March 2016 - K6
VMSD - March 2016 - K7
VMSD - March 2016 - K8
VMSD - March 2016 - 41
VMSD - March 2016 - Beach or Bust!
VMSD - March 2016 - 43
VMSD - March 2016 - 44
VMSD - March 2016 - 45
VMSD - March 2016 - 46
VMSD - March 2016 - 47
VMSD - March 2016 - 48
VMSD - March 2016 - 49
VMSD - March 2016 - Family Values
VMSD - March 2016 - 51
VMSD - March 2016 - 52
VMSD - March 2016 - 53
VMSD - March 2016 - 54
VMSD - March 2016 - 55
VMSD - March 2016 - 56
VMSD - March 2016 - Urban Excursion
VMSD - March 2016 - 58
VMSD - March 2016 - 59
VMSD - March 2016 - 60
VMSD - March 2016 - 61
VMSD - March 2016 - 62
VMSD - March 2016 - 63
VMSD - March 2016 - 64
VMSD - March 2016 - DCover1
VMSD - March 2016 - DCover2
VMSD - March 2016 - Special Report: Digital Retail Design
VMSD - March 2016 - D2
VMSD - March 2016 - D3
VMSD - March 2016 - D4
VMSD - March 2016 - D5
VMSD - March 2016 - D6
VMSD - March 2016 - D7
VMSD - March 2016 - D8
VMSD - March 2016 - D9
VMSD - March 2016 - D10
VMSD - March 2016 - D11
VMSD - March 2016 - D12
VMSD - March 2016 - D13
VMSD - March 2016 - D14
VMSD - March 2016 - D15
VMSD - March 2016 - D16
VMSD - March 2016 - DCover3
VMSD - March 2016 - DCover4
VMSD - March 2016 - Showroom
VMSD - March 2016 - 66
VMSD - March 2016 - 67
VMSD - March 2016 - 68
VMSD - March 2016 - 69
VMSD - March 2016 - 70
VMSD - March 2016 - Ad Index
VMSD - March 2016 - 72
VMSD - March 2016 - 73
VMSD - March 2016 - 74
VMSD - March 2016 - 75
VMSD - March 2016 - Checking Out
VMSD - March 2016 - Cover3
VMSD - March 2016 - Cover4
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