VMSD - April 2016 - (Page 40)
For Fun And proFit
As the old song goes, today's mannequins "got personality."
By Steve Kaufman, Contributing Writer
The Internet is constantly changing the way
people shop. But it's also turning mannequins into
social media icons.
"Blogs, images and comments about mannequins
are all over social media," says Faith Bartrug, owner
and founder of Faith Bartrug Design (Columbus,
Ohio). "They have become an essential part of popular
culture. It's all about personality."
S h e ref eren c es th e In s tagram ac c oun t
@Insannequins - a clearinghouse for people's favorite
mannequin installations - as well as other Instagram
accounts of people who post fun mannequin images.
40
April 2016
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vmsd.com
"The audience for mannequins is alive; social media
has embraced it."
German fashion designer Michael Michalsky created Internet buzz this year with his "Reality" exhibit,
featured at Mercedes-Benz Fashion Week Berlin this
past January, which included foot-high, 3-D printed
mannequins wearing miniatures of his couture.
"They're called poupées de mode, [or 'fashion
dolls'], and they're meant to be reminiscent of the
miniature fashion mannequins couturiers used in
the 17th Century when they traveled to the various
courts of Europe to showcase their work," explains
J eF Fr ey to tar o, GLaDw yNe , Pa. ; Fa r Le F t: r IC H ar D C aD a N, Fa I rF I eL D , C o N N .
Mannequins:
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - April 2016
VMSD - April 2016
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Ones to Watch
Seoul Searching
Tuned Up
Going to Market
Mannequins: For Fun and Profit
Showroom
Ad Index
Checking Out
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