VMSD - May 2016 - (Page 52)
Savor the Flavor
KFC's latest Istanbul flagship spices things up with a dash of history
and a pinch of modernity.
ABOVE The rise of global
brands in Turkey has spurred
competition, with fast-food
restaurants like KFC moving
away from conventional
designs and toward modern
spaces that balance their own
personality with corporate
standards.
52
MAY 2016
|
vMsd.coM
Celebrated as an exotic metropolis where
diverse cultures, fragrant cuisine and vibrant textures
weave a tapestry forming the crossroads between
Europe and Asia, Istanbul is a fitting locale for Louisville, Ky.-based Kentucky Fried Chicken (KFC), the
fast-food restaurant that enjoys an air of mystery
thanks to its "secret" blend of 11 herbs and spices.
CBTE Architecture (Istanbul) has designed numerous KFC locations around Turkey for client Yum!
Brands Inc. (Louisville, Ky.). Its presence there allows
KFC to reimagine its look and feel while striving to
maintain a cohesive brand identity.
Although the city is already home to 44 KFC locations, none possess quite the same piquancy as the
one located in Sirkeci, an ancient quarter of the city
that was once the terminus for the Orient Express, and
is today a medley of cosmopolitan architecture, winding streets, couture boutiques and cultural attractions. The restaurant's ornate 1907 neoclassical façade
faces the thriving harbor of the Bosphorus strait, as
well as the medieval Galata Tower.
In compliance with historical preservation protocol, no additions or removals to its marble exterior
were made. Inside, however, modern style mixes with
traditional, and rough textures contrast with smooth
surfaces, resulting in a harmonious bridge between
the 62-seat venue and its listed envelope. Materials
convey a sense of permanency, with natural stone
floors, exposed brick walls and marble and timber
tabletops, complementing a procession of glazed
archways and the ceiling's metal framework.
"This was a special opportunity for KFC in Turkey
Gür kan akay, I stan bul
By Alicia Sheber, Contributing Writer
http://www.vMsd.coM
Table of Contents for the Digital Edition of VMSD - May 2016
VMSD - May 2016
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Denim Dreams
Special Report: State of the Industry
2016 Retail Design Firm Resource Guide
Anchors Away
Savor the Flavor
On Point
Showroom: Signage and Graphics
Showroom: Flooring
Ad Index
Checking Out
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