VMSD - May 2016 - (Page 52)

Savor the Flavor KFC's latest Istanbul flagship spices things up with a dash of history and a pinch of modernity. ABOVE The rise of global brands in Turkey has spurred competition, with fast-food restaurants like KFC moving away from conventional designs and toward modern spaces that balance their own personality with corporate standards. 52 MAY 2016 | vMsd.coM Celebrated as an exotic metropolis where diverse cultures, fragrant cuisine and vibrant textures weave a tapestry forming the crossroads between Europe and Asia, Istanbul is a fitting locale for Louisville, Ky.-based Kentucky Fried Chicken (KFC), the fast-food restaurant that enjoys an air of mystery thanks to its "secret" blend of 11 herbs and spices. CBTE Architecture (Istanbul) has designed numerous KFC locations around Turkey for client Yum! Brands Inc. (Louisville, Ky.). Its presence there allows KFC to reimagine its look and feel while striving to maintain a cohesive brand identity. Although the city is already home to 44 KFC locations, none possess quite the same piquancy as the one located in Sirkeci, an ancient quarter of the city that was once the terminus for the Orient Express, and is today a medley of cosmopolitan architecture, winding streets, couture boutiques and cultural attractions. The restaurant's ornate 1907 neoclassical façade faces the thriving harbor of the Bosphorus strait, as well as the medieval Galata Tower. In compliance with historical preservation protocol, no additions or removals to its marble exterior were made. Inside, however, modern style mixes with traditional, and rough textures contrast with smooth surfaces, resulting in a harmonious bridge between the 62-seat venue and its listed envelope. Materials convey a sense of permanency, with natural stone floors, exposed brick walls and marble and timber tabletops, complementing a procession of glazed archways and the ceiling's metal framework. "This was a special opportunity for KFC in Turkey Gür kan akay, I stan bul By Alicia Sheber, Contributing Writer http://www.vMsd.coM

Table of Contents for the Digital Edition of VMSD - May 2016

VMSD - May 2016
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Design Detail
Denim Dreams
Special Report: State of the Industry
2016 Retail Design Firm Resource Guide
Anchors Away
Savor the Flavor
On Point
Showroom: Signage and Graphics
Showroom: Flooring
Ad Index
Checking Out

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