New Balance, Sport
C o ur t e s y o f C N W G r oup / Ne W B ala NC e , Bosto N
Introducing an interactive, personalized method for athletic
shoe shopping, New Balance
(Boston) recently debuted its
Stride I.D. Experience Lab in
Canada's Sport Chek (Calgary,
Alberta) stores. The tech-driven
feature conducts a 3-D scan to
measure a shopper's foot size
and gait to determine the ideal
pair of shoes for their needs.
The first of its kind is featured in
Sport Chek's Sherway Gardens,
Toronto, flagship (shown).
Table of Contents for the Digital Edition of VMSD - September 2016