VMSD - September 2016 - 20

RETAIL RENOVATION COMPETITION customers, the multi-level store (previously a restaurant) was organized into areas dedicated to its ready-to-wear and made-to-measure offerings. Just past the store's newly added "glass box" entrance, the first floor houses the Runway and the Style Bar, two areas focused on style inspiration and ease-of-use through instore technology. Upstairs, the made-to-measure area lends the first-class, tailored experience for which the brand is known. Another primary goal was to present styleforward displays rather than vast amounts of on-floor stock. "We tried to create a system where only one of every color choice was on the floor, as opposed to having many sizes on the rack," says Alison Carr, senior associate and retail design director, Gensler. "[India] is quite chaotic, so the beauty of this store is that it's really simple with a clean presentation." Making a wide range of options available without cluttered displays, customers can request specific items through use of the space's in-store technology, with items delivered directly to dressing rooms via sliding wardrobes. To blend old and new, antique sailor's trunks and sewing machines were used as nostalgic props, alongside harmonious material choices. "We used metal in a big way, with a straight-line design which is not usually used for a classic brand," Nagendra Pratap Singh, director - head retail design, Raymond Ltd. "We plugged all these elements together, whether it's leather craftsmanship or metal finishes which look handcrafted, to balance heritage and contemporary." Appreciating the store's attention to detail, competition judge Meredith Seeds, director of interior design, FRCH Design Worldwide (Cincinnati), said, "I'm always really pleased when the retailer celebrates the product in an artful way." 20 SEPTEMBER 2016 | vMSd.coM http://www.vMSd.coM

Table of Contents for the Digital Edition of VMSD - September 2016

Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
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VMSD - September 2016 - 25
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VMSD - September 2016 - 33
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VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
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VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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