VMSD - September 2016 - 24

RETAIL RENOVATION COMPETITION BEFOR FIRST PLACE E CONVERSION - SPECIALTY STORE, SALES AREA OVER 10,000 SQ. FT. Charming Charlie New York T aking the leap from a shopping mall staple to one of the newest tenants on New York's ultra-chic Fifth Avenue, Charming Charlie (Houston) enlisted the New York design team from CallisonRTKL (Baltimore) to convert a two-story, 16,000-squarefoot defunct electronics store into a brand beacon befitting of its Big Apple digs. Its 30-foot-tall glass fa├žade calls attention with its signature oversized hot pink door. "The pink door is an element included on all current stores, but we decided to take it to the next level [here]," says Tom Pulk, senior associate vp, CallisonRTKL. "[It] not only makes a very clear statement but also communicates to customers the scale of the store." To appeal to the city's leading fashion magnates without alienating its core customer base, designers stayed true to the retailer's play- 24 SEPTEMBER 2016 | VMSD.COM ful Southern style while introducing a grownup, urban design sensibility, juxtaposing existing concrete with colorful, glossy decorative materials. Columns and ceilings were simply painted over to create the feel of a SoHo loft, explains Pulk. Also unique to the location, it contains a press room where fashion editors can review products for potential coverage. Doors to the exclusive area are often left open, which Pulk notes as one of his favorite aspects of the project: "The idea that customers will be able to see the process ... is very exciting and speaks to the current requirement for theater in retail." "I think it's one of the best embodiments of a brand that I've seen in a long time," said VMSD Renovation Competition judge, Eric Kuhn, design leader, BHDP Architecture (Cincinnati). "The attention to detail is extraordinary." C OUR TE SY OF C AL LI SO NR TKL, BA LTIM OR E Submitted by: CALLISONRTKL, BALTIMORE http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - September 2016

Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
VMSD - September 2016 - 24
VMSD - September 2016 - 25
VMSD - September 2016 - 26
VMSD - September 2016 - 27
VMSD - September 2016 - 28
VMSD - September 2016 - 29
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VMSD - September 2016 - 33
VMSD - September 2016 - 34
VMSD - September 2016 - 35
VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
VMSD - September 2016 - 76
VMSD - September 2016 - 77
VMSD - September 2016 - 78
VMSD - September 2016 - 79
VMSD - September 2016 - 80
VMSD - September 2016 - 81
VMSD - September 2016 - 82
VMSD - September 2016 - 83
VMSD - September 2016 - 84
VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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